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Survey Research Methods

Fifth Edition


November 2013 | 184 pages | SAGE Publications, Inc
The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.


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1. Introduction
 
2. Types of Error in Surveys
 
3. Sampling
 
4. Nonresponse: Implementing a Sample Design
 
5. Methods of Data Collection
 
6. Designing Questions to Be Good Measures
 
7. Evaluating Survey Questions and Instruments
 
8. Survey Interviewing
 
9. Preparing Survey Data for Analysis
 
10. Analyzing Survey Data
 
11. Ethical Issues in Survey Research
 
12. Providing Information about Survey Methods
 
13. Survey Error in Perspective

“The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction.”

Joseph Kush
Duquesne University–Pittsburgh

“[The book] is accessible enough for the masters students but theoretical enough for the doctoral students.” 

Claudette Peterson
North Dakota State University–Fargo

“Even students with very little background in research methods can follow this text easily.”

Candan Duran-Aydintug
University Of Colorado–Denver

“The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey.”

Gilbert Jacobs
Mercyhurst College–Erie

Have used the book for 4 years and the graduate students do like it. Easy to read, short chapters that allow the professor to decide the topics requiring elaboration.
Thank you

Professor Kimberley Garth-James
Business Administration Dept, Notre Dame De Namur University
November 29, 2016

This book, despite having a total of 171 pages, is rich with so much details on survey research and survey research methods. The simplistic approach in laying out what many new research students consider complicated terms and topics, is a big plus in this book. Dr. Fowler covered what I truly consider a comprehensive list of areas needed to be covered for the students embarking on survey research for the first time. I, as an MA tutor and adviser will always refer students needing information on survey research methods to this book. One of the best characteristics of this book is having very concise sections for every concept needed in survey research methods.

Mr Hussam Rajab
English Language Institute, King Abdulaziz University
March 1, 2016

Was a good resource for DBA students conducting research.

Dr Mike Guerra
Business Admin Economics Prog, Lincoln University
November 20, 2015

In a concrete way, this book provides a good overview of the essentials of survey research. It offers good discussions on sampling, implementing a sample design, questionnaire construction, interviewing (and training interviewers), data analysis, and so on.

Mrs Maartje De Graaf
Media, Communication & Organisation, Twente University
February 23, 2015

For 2014 publication the book offers a rather poor and non-readerfriendly presentation of the content. More graphs, tables and Images would help to increase the learning effect. All in all, I'm not a fan of this book!

Ms Stefanie Eichbauer
IMT, Salzburg University of Applied Science
January 22, 2015

A well written book that is easy to understand for students as well as practitioners. It is compact, though, extensive enough for the more advanced researchers. The author discusses evaluation methods of the instrument as well, which I find highly valuable.

Ms Yvon Van den Boer
Media, Communication & Organisation, Twente University
December 15, 2014

Sample Materials & Chapters

Chapter 2

Chapter 3


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Paperback
ISBN: 9781452259000
£44.99