“[The book] is accessible enough for the masters students but theoretical enough for the doctoral students.”
“Even students with very little background in research methods can follow this text easily.”
“The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey.”
“The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction.”
GREAT book for my students and me!!
Concise information on developing surveys for DNP projects.
Have used the book for 4 years and the graduate students do like it. Easy to read, short chapters that allow the professor to decide the topics requiring elaboration.
This book, despite having a total of 171 pages, is rich with so much details on survey research and survey research methods. The simplistic approach in laying out what many new research students consider complicated terms and topics, is a big plus in this book. Dr. Fowler covered what I truly consider a comprehensive list of areas needed to be covered for the students embarking on survey research for the first time. I, as an MA tutor and adviser will always refer students needing information on survey research methods to this book.
Was a good resource for DBA students conducting research.
In a concrete way, this book provides a good overview of the essentials of survey research. It offers good discussions on sampling, implementing a sample design, questionnaire construction, interviewing (and training interviewers), data analysis, and so on.
For 2014 publication the book offers a rather poor and non-readerfriendly presentation of the content. More graphs, tables and Images would help to increase the learning effect. All in all, I'm not a fan of this book!
A well written book that is easy to understand for students as well as practitioners. It is compact, though, extensive enough for the more advanced researchers. The author discusses evaluation methods of the instrument as well, which I find highly valuable.
I have used the previous editions and find the textbook to be useful to my students.
It will be on the supplimental reading list for HRD698 (MS level Research Design course), COT702 (PhD level methods course), and for my doctoral advisees.
Excellent book that covers topics that others do not, especially the non-response bias material.
A very useful book that several students have also used.
A particularly useful text, part of the Applied Social Research Methods Series. Though a slim volume, at 171 pages, it is packed with helpful information for creating, administering and evaluating surveys, and as such, really useful for our postgraduate trainees who have to carry out a research project.
Especially useful is the information on how each aspect of a survey can affect the credibility of the outcomes.
Really useful in supporting undergraduate research projects
A quite short introduction which covers most of the important issues in survey research. I liked the perspective on total survey error but missed illustrating examples.
This text would be more suitable for a course on survey methods at the doctoral level.