Social Psychology
- Saul Kassin - John Jay College of Criminal Justice, USA
- Steven Fein - Williams College, USA
- Hazel Rose Markus - Stanford University, USA
Social Psychology (General)
Recipient of the 2025 Textbook & Academic Authors Association (TAA) McGuffey Longevity Award
This award celebrates textbooks that have stood the test of time by demonstrating excellence over multiple editions.
The new Twelfth Edition of Social Psychology by Saul Kassin, Steven Fein, and Hazel Rose Markus captures the excitement of this dynamic and responsive field in our ever-changing world. The authors highlight the most exciting and important foundational and contemporary research, while every chapter also uniquely investigates the influences of culture and social class. In this enthusiastic introduction to social psychology, students delve into their own passion drivers, from favorite sports teams to social media to their own political perspectives, dispelling misconceptions and understanding the scientific foundations that explain our daily interactions and social behaviors. This textbook shows students how social psychology— its theories, research methods, and basic findings—has never been more relevant or more important.
This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
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LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle
The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
- Test banks
- Editable chapter-specific PowerPoint® slides
- Lecture notes
- All tables and figures from the textbook
You can still access the online resources for this title via the password-protected Instructor Resource Site.
"A top-of-the-line textbook for inclusion of research, quality of writing, and knowledge of trends in the field."
"This textbook gives a comprehensive overview of the theoretical underpinnings and practical application of social psychology. Through the use of real life examples, popular media, and current events, the material is demonstrated clearly to students by using user friendly and welcoming language."
"This text offers a fresh perspective to today's learners regarding not only social psychology but is more relatable to today's society."
"This textbook offers an in-depth look into both classic and contemporary research in the field of social psychology. The writing style is very straight-forward and offers the reader the opportunity to reflect on what they are learning."
"The Kassin Social Psychology text is well-written, attractively designed, and balances scholarliness and readability well. It is written in a straightforward, thorough yet succinct, manner. It includes interesting visual elements to add interest and reduce reader fatigue. The quizzes at the beginning of the chapters help capture the reader's interest and may intrigue and encourage the reader to read the chapter to find the answers."
"Kassin is an excellent high-end text that presents current research in a ways that is sensitive to presenting psychology as a science and to EDI concerns."
"Kassin's textbook is a comprehensive overview of the topics and research in social psychology with a style that is accessible to students at multiple levels."
"I would describe this book as a very robust, accessible, well-written and targeted well to a student audience social psychology textbook. The book is engaging and includes important and well-written descriptions of social psychology itself that puts this field into perspective."
Sample Materials & Chapters
Chapter 1. WHAT IS SOCIAL PSYCHOLOGY
Chapter 2. DOING SOCIAL PSYCHOLOGY RESEARCH
