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Introducing Communication Research

Introducing Communication Research
Paths of Inquiry

Fifth Edition

April 2024 | 352 pages | SAGE Publications, Inc

Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for different audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research, and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.

Chapter 1: Foundations: The Ideas That Shape Our Research
Chapter 2: Getting Started: From Inspiration to Implementation
Chapter 3: Ethics: Our Responsibilities as Researchers
Chapter 4: Resources: Reading, Recording, and Reviewing Research
Chapter 5: Measurement: Research Using Numbers
Chapter 6: Sampling: Who, What, and How Many?
Chapter 7: Statistics: Choosing and Using Quantitative Tools
Chapter 8: Surveys: Putting Numbers on Opinions
Chapter 9: Experiments: Researching Cause and Effect
Chapter 10: Content Analysis I: Quantitative Understanding of Words and Images
Chapter 11: Content Analysis II: Qualitative Understandings of Words and Images
Chapter 12: Observation: Qualitative Understandings of Behaviors and Attitudes
Chapter 13: Now What? Reporting and Presenting Research Results


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ISBN: 9781071886632