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The SAGE Handbook of Visual Research Methods
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The SAGE Handbook of Visual Research Methods

Second Edition (Revised and Updated Edition)
Edited by:


December 2019 | 776 pages | SAGE Publications Ltd

The second, thoroughly revised and expanded, edition of The SAGE Handbook of Visual Research Methods presents a wide-ranging exploration and overview of the field today. As in its first edition, the Handbook does not aim to present a consistent view or voice, but rather to exemplify diversity and contradictions in perspectives and techniques.

The selection of chapters from the first edition have been fully updated to reflect current developments. New chapters to the second edition cover key topics including picture-sorting techniques, creative methods using artefacts, visual framing analysis, therapeutic uses of images, and various emerging digital technologies and online practices. At the core of all contributions are theoretical and methodological debates about the meanings and study of the visual, presented in vibrant accounts of research design, analytical techniques, fieldwork encounters and data presentation.

This handbook presents a unique survey of the discipline that will be essential reading for scholars and students across the social and behavioural sciences, arts and humanities, and far beyond these disciplinary boundaries.

The Handbook is organized into seven main sections:

PART 1: FRAMING THE FIELD OF VISUAL RESEARCH
PART 2: VISUAL AND SPATIAL DATA PRODUCTION METHODS AND TECHNOLOGIES
PART 3: PARTICIPATORY AND SUBJECT-CENTERED APPROACHES
PART 4: ANALYTICAL FRAMEWORKS AND PERSPECTIVES 
PART 5: MULTIMODAL AND MULTISENSORIAL RESEARCH
PART 6: RESEARCHING ONLINE PRACTICES
PART 7: COMMUNICATING THE VISUAL: FORMATS AND CONCERNS

 

Luc Pauwels and Dawn Mannay
Chapter 1: Visual Dialogues across Different Schools of Thought
 
PART 1: FRAMING THE FIELD OF VISUAL RESEARCH
Luc Pauwels
Chapter 2: An Integrated Conceptual and Methodological Framework for the Visual Study of Culture and Society
Richard Chalfen
Chapter 3: Looking Two Ways: Mapping the Social Scientific Study of Visual Culture
Jon Wagner
Chapter 4: Visual Studies and Empirical Social Inquiry
Jon Wagner
Chapter 5: Seeing Things: Visual Research and Material Culture
 
PART 2: VISUAL AND SPATIAL DATA PRODUCTION METHODS AND TECHNOLOGIES
Jon H. Rieger
Chapter 6: Rephotography for Documenting Social Change
Mark Klett
Chapter 7: Repeat Photography in Landscape Research
Hubert Knoblauch and René Tuma
Chapter 8: Videography: An Interpretative Approach to Video-Recorded Micro-Social Interaction
Clare Kirtley
Chapter 9: Eye-Tracking as a Method of Visual Research
Innisfree McKinnon and Jessica McCallum Breen
Chapter 10: Expanding Cartographic Practices in the Social Sciences
Wen Lin
Chapter 11: Participatory Geographic Information Systems in Visual Research
John Grady
Chapter 12: Visualization in Social Analysis
Prasad Boradkar and Tejas Dhadphale
Chapter 13: Visual Research Methods in the Design Process
 
PART 3: PARTICIPATORY AND SUBJECT-CENTERED APPROACHES
Richard Chalfen
Chapter 14: Methodological Variation in Participant Visual Media Production
Claudia Mitchell and Naydene de Lange
Chapter 15: Community-Based Participatory Video and Social Action
Sarah Flicker and Katie MacEntee
Chapter 16: Digital Storytelling as a Research Method
E-J Milne and Rachel Muir
Chapter 17: Photovoice: A Critical Introduction
Philippa Lyon
Chapter 18: Using Drawing in Visual Research: Materializing the Invisible
Katharina Lobinger and Cornelia Brantner
Chapter 19: Picture-sorting Techniques: Card Sorting and Q-sort as Alternative and Complementary Approaches in Visual Social Research
Dawn Mannay
Chapter 20: Artefacts, Third Objects, Sandboxing and Figurines in the Doll’s House
Del Loewenthal
Chapter 21: The Therapeutic Use of Photography: Phototherapy and Therapeutic
 
PART 4: ANALYTICAL FRAMEWORKS AND PERSPECTIVES
Katy Parry
Chapter 22: Quantitative Content Analysis of the Visual
Giorgia Aiello
Chapter 23: Visual Semiotics: Key Concepts and New Directions
Laurie Gries
Chapter 24: Advances in Visual Rhetorical Analysis
Ralf Bohnsack
Chapter 25: Iconology and Documentary Method in the Interpretation of Divergent Types of Visual Materials
Michael Ball and Gregory Smith
Chapter 26: Ethnomethodology and the Visual: Practices of Looking, Visualization, and Embodied Action
Eric Margolis and Jeremy Rowe
Chapter 27: Methodological Approaches to Disclosing Historic Photographs
James Chapman
Chapter 28: Researching Film and History: Sources, Methods, Approaches
 
PART 5: MULTIMODAL AND MULTISENSORIAL RESEARCH
Theo van Leeuwen
Chapter 29: Multimodality and Multimodal Research
Renée Moernaut, Jelle Mast and Luc Pauwels
Chapter 30: Visual and Multimodal Framing Analysis
Per Ledin and David Machin
Chapter 31: Multimodal Critical Discourse Analysis: how to reveal discourses of health and ethics in food packaging
Jan Baetens and Steven Surdiacourt
Chapter 32: How to ‘Read’ Images with Texts: The Graphic Novel Case
Sarah Pink
Chapter 33: A Multisensory Approach to Visual Methods
Carey Jewitt, Kerstin Leder Mackley, Douglas Atkinson and Sara Price
Chapter 34: Rapid Prototyping for Social Science Research
 
PART 6: RESEARCHING ONLINE PRACTICES
Luc Pauwels
Chapter 35: A Multimodal Model for Exploring the Material Culture of Digital Networked Platforms and their Practices
Clarice Gualberto and Gunther Kress
Chapter 36: Contemporary Landscapes of Visual and Digital Communication: The Interplay of Social, Semiotic, and Technological Change
Helen Lomax and Janet Fink
Chapter 37: Understanding Online Images: Content, Context and Circulation as Analytical Foci
Kate Marston
Chapter 38: Visual and Affective Analysis of Social Media
 
PART 7: COMMUNICATING THE VISUAL: FORMATS AND CONCERNS
Terence Heng
Chapter 39: Creating Visual Essays: Narrative and Thematic Approaches
David MacDougall
Chapter 40: Anthropological Filmmaking: An Empirical Art
Paolo, S. H. Favero
Chapter 41: Visual Ethnography and Emerging Digital Technologies
Dawn Mannay
Chapter 42: Revisualizing Data: Engagement, Impact and Multimodal Dissemination
Darren Newbury
Chapter 43: Making Arguments with Images: Visual Scholarship and Academic Publishing
Andrew Clark
Chapter 44: Visual Ethics beyond the Crossroads
Jeremy Rowe
Chapter 45: Legal Issues of Using Images in Research

There is nothing to match this handbook in terms of the breadth and quality of its coverage of visual research methods. From quantitative to qualitative to digital methods, from photography and film to Geographical Information Systems and figurines, a very wide range of visual research methods are succinctly discussed by their leading practitioners. If you use or teach any kind of visual research method, you need this book.

Gillian Rose
Professor of Human Geography, University of Oxford

This revised collection offers essential resources for researchers interested in penetrating the common cliché that the present is increasingly ‘visual’. Drawing on a wide range of interdisciplinary approaches, the book traces the full spectrum of visual experience from the process of looking at everyday objects to new considerations of the role of drawing, photography, digital and media images in contemporary visual culture. Carefully curated from contributions by leading researchers in the field, it provides an invaluable primer in established and emergent visual research methods.

Scott McQuire
Professor of Media and Communications, University of Melbourne

The Sage Handbook of Visual Research Methods provides an indispensable overview for researchers aware of how the ‘visual’ pervades contemporary social life. The book takes into account the study of the production context of ‘visuals’, the visual artefacts/phenomena and the context of use. It offers a wide plurality of theoretical approaches and it includes research accounts of scholars working in different disciplines (sociology, anthropology, psychology…). The new edition extends the opportunities to engage research participants as active agents (i.e. through digital storytelling, photovoice and drawing) and to practice a more multimodal and multisensorial research approach. The handbook is an essential guide to teaching visual methods!

Annalisa Frisina
Associate Professor, University of Padova

This timely collection offers an exciting and comprehensive overview of contemporary visual research studies, methodologies and practices. Written by leading and emerging scholars, this edition brings together an exceptional range of essays that reflect and explore significant continuities, developments and challenges within the robust, expansive, and interdisciplinary field of visual research methods. Through its structure and content, the collection invites visual dialogue across diverse and established schools of thought. The reader is challenged to think about how ‘the visual’ operates as a complex and pervading aspect of everyday life, that is not reducible to ‘images’ or products of visual media. This will be a vital resource for visually oriented researchers and scholars across the social sciences and humanities, and a valuable addition to any university or college library. 

Tara Milbrandt
Associate Professor of Sociology, University of Alberta

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ISBN: 9781473978003
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