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Consumer Behavior and Culture
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Consumer Behavior and Culture
Consequences for Global Marketing and Advertising

Third Edition


June 2019 | 528 pages | SAGE Publications Ltd

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy.

This edition has been updated to include:

  • An insight into the different roles of the internet and the growing influence of social media
  • An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing
  • Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
 
 
Preface
 
Chapter 1: Consumer Behavior Across Cultures
 
Chapter 2: Values and Culture
 
Chapter 3: Convergence and DIvergence in Consumer Behavior
 
Chapter 4: The Consumer: Attributes
 
Chapter 5: Social Processes
 
Chapter 6: Mental Processes
 
Chapter 7: Culture, Communication, and Media Behavior
 
Chapter 8: Consumer Behavior Domains

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Paperback
ISBN: 9781544318165
£49.99

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ISBN: 9781544318158
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