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Understanding Research for Business Students
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Understanding Research for Business Students
A Complete Student's Guide

  • Jonathan Wilson - Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia
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November 2021 | 536 pages | SAGE Publications Ltd

Are you conducting business research for the first time and aren't sure where to begin? This book gives you everything you need to successfully complete your research project.

From choosing your research direction and considering ethics to data collection and writing up your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, working with primary and secondary data, and researching your own organisation, it provides a thorough overview of research for business and management students.

The book:

  • Enables you to visualise how each research stage links to the next, and makes sure you don’t miss a step with a handy 'Research Project Wheel'
  • Helps you increase your employability and develop transferable skills, such as proposal writing and data analysis
  • Provides student research examples that show common challenges you might face - and how to address them.

Key features include: research snapshots, offering short helpful tips for each stage of your research, and concept cartoons, which put forward different views about research to help you think critically about your approach. This book also has end-of-chapter questions, online multiple-choice questions and Kahoot! questions so you can test your understanding. 

 
Chapter 1: Introduction to business research
 
Chapter 2: Getting started: choosing your research direction
 
Chapter 3: Writing your research proposal
 
Chapter 4: Searching and critically reviewing the literature
 
Chapter 5: Research philosophies, approaches and strategies
 
Chapter 6: Formulating the research design
 
Chapter 7: Plagiarism and ethics in business research
 
Chapter 8: Doing work-based projects and researching your own organization
 
Chapter 9: Sampling techniques
 
Chapter 10: Using secondary data
 
Chapter 11: Social media for research
 
Chapter 12: Interviews and focus groups
 
Chapter 13: Observational research
 
Chapter 14: Questionnaires
 
Chapter 15: Analysing and managing qualitative data
 
Chapter 16: Analyzing and managing quantitative data
 
Chapter 17: Getting started with IBM SPSS Statistics
 
Chapter 18: Writing up and disseminating your work

Supplements

Click for online resources
Student Resources (Free to access)

Watch and learn! Author videos for each chapter bring key research concepts life and provide a clear summary of each step of the research process. 

Test your knowledge using multiple choice questions and Kahoot! questions to help identify areas where you may need additional support or revision time.

Instructor Resources (Log-in needed)

An introduction video explains how you can use the book, its learning features, and the research wheel, in your teaching.

PowerPoint slides for each chapter featuring interactive tasks and questions, which can be downloaded and customized for use in your own presentations. 

If you are a module leader or a supervisor, Understanding Research for Business Students will prove to be invaluable. Whether this is your core text, you are adding this to a reading list, or taking this under your arm to meet a student for a supervision, you will find that students find this book to be  invaluable. If you are a student embarking on a research project, Understanding Research for Business Students will not leave your side and I have no doubt that you will soon be sleeping with this book under your pillow !

Fran Hyde
Deputy Dean in Suffolk Business School at University of Suffolk

Its clear, comprehensive and student-focused approach makes this an indispensable companion for the research journey - from initial conceptualization to final completion. The use of student scenarios and concept cartoons is particularly inspired, as is the attention it gives to group work, work-based projects and using social media. I have no doubt that this book will become a business student’s best friend!

Sally Everett
Vice Dean (Education) and Professor of Business Education, King’s College London

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Paperback
ISBN: 9781473953574
£46.99

Hardcover
ISBN: 9781473953567
£120.00