You are here

Resources to help you transition to teaching online

Instructors: To support your transition to online learning, please see our resources and tools page whether you are teaching in the UK, or teaching outside of the UK.

Inspection copy update April 2020: Due to the current restrictions in place in response to COVID-19, our inspection copy policy has changed. Please refer to our updated inspection copy policy for full details. If you have recently placed an inspection copy order with us, we will be in touch to advise of any changes.

Product Planning Essentials

Product Planning Essentials

November 2000 | 264 pages | SAGE Publications, Inc
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.
Strategy and Process
Organizing People
Opportunity Identification
Concept Generation
Concept Evaluation
Technical Development
Market Planning
Commercialization and Launch
Life Cycle Management
Special Topics in Product Planning
International Issues, Public Policy and Intellectual Property

Product Development Best Practices

"Kenneth Kahn’s book is a comprehensive treatment of the field of new product planning. He has covered virtually all of the tools and techniques essential to new product success and has provided references for those people who want to dig deeper into any of the topics. This book is a ‘must have’ for anyone engaged in the profession of product planning and development." 

Richard C. Notargiocomo
Eastman Kodak Company

The preface of this text, written by the author, Kahn, reflects the range of points I had in mind when seeking a product planning text. This encouraged me to delve into the contents in more detail. Part of the scheme of work for the MSc Marketing Planning incorporates planning in relation to new product development. Marketing texts do not have sufficient detail or scope but this text even has a chapter on market planning and product launch. In addition to these two chapters I will use chapters 4 -6 covering opportunity identificaton, concept generation and evaluation when this module runs again in 2011 and encourage students to purchase a copy for their own use both on the course and in their future careers.
Many thanks for your inspection copy service, it is much appreciated.

Dr Jan Green
Management , The North East Wales Institute of Higher Education
April 20, 2010

Preview this book

For instructors

Select a Purchasing Option

ISBN: 9780761919995

ISBN: 9780761919988

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.