You are here

Intercultural Communication & Ideology
Share

Intercultural Communication & Ideology



© 2011 | 240 pages | SAGE Publications Ltd
"Taking on issues normally left in the margins, Intercultural Communication and Ideology revises the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, Adrian Holliday shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work."
- Molefi Kete Asante, Temple University

"Adrian Holliday’s highly readable and thought provoking volume is a welcome addition to the existing body of work on intercultural communication and ideology... With its comprehensive coverage of studies in the field and critical discussion of dominant theoretical paradigms, this refreshing book provides a valuable resource for both students and experienced researchers but also everyone interested in intercultural communication. An authoritative and open minded book the field will embrace."
- Jo Angouri, University of the West of England

Although communication is central to the humanities and social sciences, the inter-cultural level is often, peculiarly, left out of accounts. So what is intercultural communication? How does it relate to global processes and questions of identity?
 
This comprehensive book examines the main features of intercultural communication. It critically examines the main positions in the field. It addresses intercultural communication within the context of global politics, both addressing the specific problems that derive from Western ideology and setting out an agenda for research.

The book investigates categories of cultural action and itemizes the machinery for the illumination of inter-cultural processes. Holliday shows how a dialogue between national structures and creative universal cultural skills can be carried on in new locations, relating intercultural communication to theories of multiculturalism, cosmopolitanism and globalization, while also exploring how ideology permeates inter-cultural processes and develops an alternative 'grammar' of culture.

 
Preface and methodology
 
Chapter 1: Key Discussions
Essentialism  
Neo-Essentialism  
Cosmopolitanism  
Imagined Certainty versus Acknowledged Complexity  
 
Chapter 2: Critical Cultural Awareness
Models of Awareness  
A Reconstructed Narrative  
Critical Interpretivism  
A Decentred Reading  
Opening up Cultural Possibilities  
 
Chapter 3: Cultural Complexity
Informants  
An Emergent Methodology  
Statements of Cultural Identity  
Competing Social Theories  
Complexity and Politics  
Thinking about China  
 
Chapter 4: The Indelible Politics of Self and Other
Othering  
The Morality of 'Helping'  
Struggling with Identity Recognition  
Understanding the Discourse Politics of Othering  
 
Chapter 5: Un-Noticed Periphery Identities
Claiming the World  
'Westernization' and Modernity  
 
Chapter 6: A Grammar of Culture
Negotiating Culture  
Particular Content and Universal Process  
Particular Social and Political Structures  
Particular Cultural Products  
Underlying Universal Cultural Processes  
 
Chapter 7: Discourses of Cultural Disbelief
Penetrating Professional Discourses  
Sustained Disbelief  
The Intercultural Line and the Third Space  
 
Chapter 8: Creative Cultural Engagement
Qing and the Seminar  
Learning from the Margins  
 
Chapter 9: Culture, Real or Imagined?
The Centrality of Ideology  
The Fact of Ideology  
Cultural Realism  
Conclusion  
 
Glossary

Taking on issues normally left in the margins, the author of Intercultural Communication and Ideology has revised the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, Adrian Holliday shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. This is a compelling book that should be read by scholars and the general public alike. It is accessible, factual, and clear
Molefi Kete Asante
Professor, Department of African American Studies at Temple University and author of 'Erasing Racism: The Survival of the American Nation'


Adrian Holliday’s highly readable and thought provoking volume is a welcome addition to the existing body of work on Intercultural Communication and Ideology. The rich dataset and analysis of well selected excerpts challenge essentialistic understandings of the notion of culture and linguistic behaviour. With its comprehensive coverage of studies in the field and critical discussion of dominant theoretical paradigms, this refreshing book provides a valuable resource for both students and experienced researchers but also everyone interested in Intercultural Communication. An authoritative and open minded book the field will embrace
Jo Angouri
Senior Lecturer in Linguistics and Intercultural Communication, University of the West of England, Bristol


For interculturalists who feel limited by the essentialistic constraints of the individualismllectivism divide and by the West's propensity to define culture as nationality, Intercultural Communication and Ideology offers a refreshing and more complex frame for analyzing and theorizing intercultural communication. Advocating a critical cosmopolitan approach as analytical frame, Holliday attends to the influence of ideology and the marginalization of non-Western cultural realities typical within traditional schools of thought in intercultural communication studies. A must read for those interested in understanding and analyzing intercultural interactions in more complex ways than offered by traditional Western perspectives
Dreama G. Moon
Professor, California State University, San Marcos, CA, USA



It's a valuable guide for graduate students.

Dr Sermin Tag Kalafatoglu
Department of Cinema and Television, Ordu University
April 10, 2015

It engages with theoretical issues not central to the course. It will however be recommended for library purchase to benefit research students in the broader field.

Dr Juliet Thondhlana
School of Education, Nottingham University
March 12, 2015

This book is going to be adopted as recommended reading on a year-long course on intercultural communication where it fits in well with the other reading and aims of the module. Some of the content is relatively advanced for lower undergraduate level, but more able students could benefit greatly from some of chapters, especially the discussion of critical cultural awareness.

Dr Helen Ringrow
School of Languages and Area Studies, Portsmouth University
January 6, 2015

This text does an excellent job of covering the selected material, but unfortunately does not cover enough of the course objectives to warrant adoption as a text. An option I continue to consider is incorporation of key chapters in a bundle of readings.

Professor Melvin Hall
College Of Education, Northern Arizona University
March 2, 2014

Sample Materials & Chapters

Chapter 1: Key Discussions


Preview this book

For instructors

Purchasing options

Please select a format:

ISBN: 9781847873873
ISBN: 9781847873866

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.