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How to Do Qualitative Interviewing
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How to Do Qualitative Interviewing



November 2021 | 224 pages | SAGE Publications Ltd

Whether you are new to interviewing and working toward an undergraduate dissertation or refining your fieldwork as you complete a research project, this book contains everything you need to know for successful qualitative interview data collection.

Organised around practical hints, reflexive tasks, bite-sized pieces of information and original case study material, the authors’ candid accounts of their research experiences help you approach qualitative interviewing with transparency, consistency and confidence.

It walks you through how to:

  • Decide if interviews are the right tool for your project
  • Turn your research ideas into well-phrased interview questions
  • Navigate ethical review and informed consent 
  • Recruit participants
  • Choose an effective interview style
  • Adapt your methods for different populations
  • Transcribe and analyse your data.
 
Chapter 1: Introduction
 
Chapter 2: Design Your Style
 
Chapter 3: Plan your Interview Guide
 
Chapter 4: Find Participants
 
Chapter 5: Think Ethically
 
Chapter 6: Get Ready, Go
 
Chapter 7: Create your Data
 
Chapter 8: Manage the Encounter
 
Chapter 9: Adapt your Style
 
Chapter 10: Transcribe your Data
 
Chapter 11: Prepare your Next Steps

This should be the go-to handbook for any qualitative researcher. A robust academic foundation is illuminated by intriguing and involving examples, allowing the reader to participate in rather than merely observe the research journey.

Valerie Will
Lecturer in Marketing, School of Business and Creative Industries, University of the West of Scotland

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Paperback
ISBN: 9781526497352
£26.99

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ISBN: 9781526497345
£75.00