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Cross-Cultural Management

Cross-Cultural Management
A Contemporary Approach

March 2023 | 456 pages | SAGE Publications Ltd
This timely textbook is contemporary and comprehensive in its coverage of Cross-Cultural Management, and unique in its approach which fosters a multi-paradigmatic mindset among readers; embraces problem-based and experiential learning; and acknowledges the many diverse identities of cross-cultural managers.

Part I provides an overview on how Cross-Cultural Management emerged and why it is unique, and Part II integrates the functionalist, interpretive and critical perspectives underpinning it. Part III transfers this learning to areas of application, including international business, organizations, technology and social media, and Part IV focuses on key skillsets such as developing your managerial competencies and designing your own research. 

Each chapter is brought to life via an opening case study, and readers are invited to complete a variety of activities throughout chapters. Afterwards, the opening case is revisited, and a closing activity introduces the next area of learning.

This textbook is essential reading for higher education students, educators and researchers alike, and will also be of interest to business and management practitioners. It can be used as a central text for university and college courses on and related to Cross-Cultural Management, International Business and general intercultural competencies.

Jasmin Mahadevan is a Professor of International and Cross-Cultural Management at Pforzheim University, Germany.
CCM Underpinnings
Cross-Cultural Management in a Changing World
From National Culture to Global Virtual Teams: Focus Points of Cross-Cultural Management Studies
Identities of the Cross-Cultural Manager
CCM Perspectives
Contemporary Cross-Cultural Management Paradigms: How to assess and manage a cross-cultural situation
Functionalist Cross-Cultural Management: How does CCM work?
Interpretive Cross-Cultural Management: What does CCM mean?
Critical Cross-Cultural Management: Whom does CCM serve, and how does this happen?
CCM Applications
CCM and International Business
CCM and Organization
CCM, and Technology and Social Media
CCM Skillsets
Developing your Cross-Cultural Management Competencies
Designing your Cross-Cultural Management Research

‘Jasmin Mahadevan has again brought to life cross-cultural management scholarship in its contemporary setting, its importance to everyday corporate life, building on her already impressive body of work. No student, academic or manager can afford to ignore this thoughtful, critical and highly practical work.’

Professor Terence Jackson
Middlesex University Business School London, UK, and Editor-in-Chief of The International Journal of Cross Cultural Management

‘Professor Mahadevan brings a multi-paradigmatic approach to explain in accessible language the role of culture in a world of ethnic diversity, migration, and technological interconnectedness. This book is a timely and much-needed addition to cross-cultural management education. It is a must-read for anyone interested in International Business.’

Luciara Nardon
Professor of International Business, Carleton University, Canada

‘Increasing workplace diversity resulting from migration and global talent mobility necessitates that cross-cultural management consider differences that go beyond language, dress, customs, and traditions. I am delighted to see a cross-cultural management book that is devoted to an examination of equity and inclusion across culturally diverse individuals. I applaud Jasmin Mahadevan for bringing a critical lens to issues related to power and identities in cross-cultural management.’

Professor Eddy Ng
Queen’s University, Canada, and Editor-in-Chief of Equality, Diversity and Inclusion: An International Journal

‘In this book, Jasmin Mahadevan combines her vast research and significant pedagogical expertise to provide an up-to-date textbook, explaining theories from the most basic level to ones that deal with the most complicated and controversial issues of our globalized world. For this reason, the book is suitable for students learning about cross-cultural management for the first time, while also addressing more advanced issues, which would be of interest to graduate students and researchers. Ultimately, it is the authors’ unique critical approach that contributes to a ground-breaking and highly useful resource, which will no doubt become a standard text in years to come.’

Professor Henriett Primecz
Corvinus University Budapest, Hungary, and Johannes- Kepler University, Linz, Austria

Professor Mahadevan provides a comprehensive overview of contemporary cross-cultural management theory. However, the book does not remain on a theoretical level but places the concepts presented in their context of application, bringing them to life. This helped me a lot in gaining a deeper understanding of the subject matter. Ultimately, the author's pictorial language and critical approach make this book a must-read for anyone interested in cross-cultural human interaction.

Masters student

An excellent resource for students and professionals alike who are looking to deepen their understanding of cross-cultural management. It is insightful, easily understandable, and helpful, making it a valuable addition to any library.

Industrial Engineering Student

A wonderful book and I have recommended it to my colleagues. However, the level is too high for our student body. We chose a simpler book.

Ms Anne-Marie Dingemans
International Business Management, TIO University of Applied Sciences
June 20, 2024

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