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Visual Communication
Understanding Images in Media Culture



May 2019 | 256 pages | SAGE Publications Ltd

Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to your own work. The book:

  • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis
  • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption
  • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images
  • Shows students how to combine approaches and methods to best suit their own research questions and projects 

An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture. 

 
PART I: INTRODUCTION
 
Chapter 1: Why images matter
 
Chapter 2: Understanding images in media culture: An integrated framework
 
PART II: IDENTITIES
 
Chapter 3: Visions of the self between the personal and the public
 
Chapter 4: Making groups visible on the global stage
 
Chapter 5: Ways of seeing difference beyond stereotypes
 
PART III: POLITICS
 
Chapter 6: Images of politicians in the public sphere
 
Chapter 7: The visual spectacles of protest and activism
 
Chapter 8: Picturing international conflict and foreign affairs
 
PART IV: COMMODITIES
 
Chapter 9: Consuming products with our eyes
 
Chapter 10: Visualizing lifestyles for sale
 
Chapter 11: Brands as visual experiences
 
PART V: CONCLUSION
 
Chapter 12: The problems and potential of images in media culture

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Paperback
ISBN: 9781412962247
£26.99

Hardcover
ISBN: 9781412962230
£85.00