Analyzing Visual Data

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Michael S. Ball - Staffordshire University, UK
Gregory W. H. Smith - University of Salford, UK

Volume: 24

Series:
Qualitative Research Methods

Other Titles in:
Qualitative Research (General)

July 1992 | 88 pages | SAGE Publications, Inc

Description
Contents

This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.

Introduction

The Use of Photographs in a Discipline of Words

Analyzing the Content of Visual Representations

Symbolist and Structuralist Analyses of Visual Representations

The Social Organization of Visual Experience

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