Sage's marketing strategy

How we market your book

At Sage, we combine global reach with targeted marketing to ensure your book reaches the right readers. Our strategy includes:

Pre-publication promotion: We share details of your book with key industry databases and suppliers, including Nielsen and major library networks. This helps retailers, readers, and institutions find your book early.
Global reach: Our sales teams are based across six continents, helping your book connect with readers worldwide.
Smart, targeted marketing: We utilise data and technology to understand our readers and send personalised messages that align with their interests, so your book reaches the right audience.
Academic and library outreach: We promote your book to universities, libraries, course leaders, and researchers to help it become part of conversations and course materials.