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Media Ethics
Key Principles for Responsible Practice

Second Edition


© 2014 | 288 pages | SAGE Publications, Inc
Media Ethics: Key Principles for Responsible Practice makes ethics accessible and applicable to media practice, and explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. Author Patrick Lee Plaisance synthesizes classical and contemporary ethics in an accessible way to help students ask the right questions and develop their critical reasoning skills, as both media consumers and media professionals of the future. The Second Edition includes new examples and case studies, expanded coverage of digital media, and two new chapters that distinguish the three major frameworks of media ethics and explore the discipline across new media platforms, including blogs, new forms of digital journalism, and social networking sites.
 
Preface
 
Acknowledgments
 
Introduction
 
1. Ethics Theory: An Overview
 
2. Key Frameworks
 
3. Ethics Theory: Application to Media
 
4. Technology
 
5. Transparency
 
6. Justice
 
7. Harm
 
8. Autonomy
 
9. Privacy
 
10. Community
 
11. Conclusion
 
Index
 
About the Author

"This book, more than any other media ethics textbook currently available, treats students as the intellectually curious, philosophically aware, and ethically motivated individuals that we hope them to be. As one brings one’s own wisdom to the reading with the understanding that there is more to learn, this is one of those rare books that has the potential to keep on giving to professors and to students."

Deni Elliott
The University of South Florida

Straightforward approach to ethical considerations

Dr Margaret Ostrenko
Communications Dept, University Of Tampa
March 25, 2016

An accessible text that pitches the subject at an appropriate level for second years.

Ms Sarah Cooper
Faculty of Creative Technologies, Leeds Metropolitan University
June 18, 2015

The book will be regularly used in classes and recommended to students.

Dr Martina Topic
Leeds Business School, Leeds Beckett University
January 20, 2015

Easy and accessible reading for students.

Ms Sandra Pitcher
Media and Cultural Studies, Univ. of Kwazulu-Natal
July 2, 2014

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Paperback
ISBN: 9781452258089
£66.00

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