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Focus Groups

Focus Groups
A Practical Guide for Applied Research

Fifth Edition

September 2014 | 280 pages | SAGE Publications, Inc

This updated edition of Krueger and Casey’s bestselling, practical book walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.

1. Overview of Focus Groups
2. Planning The Focus Group Study
3. Developing a Questioning Route
4. Participants in a Focus Group
5. Moderating Skills
6. Analyzing Focus Group Results
7. Reporting
8. Focus Group Research
9. Focus Group Interviewing with Young People
10. International and Cross-Cultural Focus Group Interviewing
11. Telephone and Internet Focus Group Interviewing
12. Focus Group Interviewing Within the Organization
13. Modifications of Focus Groups
14. Answering Questions About the Quality of Focus Group Research

“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.”

Theresa Carilli, Purdue University Calumet

"An excellent 'focused' book on focus groups – anyone who reads this book can pretty much kickstart their own focus group research."

Aditya Simha, University of Wisconsin - Whitewater

An excellent companion to my course; accordingly, it is currently on my "Recommended" reading list.

Humanities Fine Arts Dept, Front Range Community College
February 17, 2015

This is an outstanding textbook that covers all aspects of Focus Groups thoroughly yet succinctly.

Dr Mary Ann Kluge
July 12, 2014

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Sample Materials & Chapters

Chapter 5

Chapter 6

For instructors

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