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Basic and Advanced Focus Groups
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Basic and Advanced Focus Groups



© 2019 | 216 pages | SAGE Publications, Inc
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.

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Preface
 
About the Author
 
PART I. BASIC ISSUES
 
Chapter 1. Introducing Focus Groups
Basic Issues  
Advanced Topics  
 
Chapter 2. Uses for Focus Groups
Basic Issues  
Advanced Topics  
 
Chapter 3. The Importance of Interaction
Basic Issues  
Advanced Topics  
 
PART II. DESIGNING FOCUS GROUPS
 
Chapter 4. Research Design for Focus Groups
Basic Issues  
Advanced Topics  
 
Chapter 5. Group Composition, Group Size, and Number of Groups
Basic Issues  
Advanced Topics  
 
Chapter 6. Asking Questions in Focus Groups
Basic Issues  
Advanced Topics  
 
Chapter 7. Moderating the Discussion
Basic Issues  
Advanced Topics  
 
Chapter 8. Analyzing Focus Groups
Basic Issues  
Advanced Topics  
 
PART III. ADVANCED TOPICS AND CONCLUSIONS
 
Chapter 9. Working Cross-Culturally
Basic Issues  
 
Chapter 10. Specialized Age Groups
Basic Issues  
 
Chapter 11. Online Focus Groups
Basic Issues  
 
Chapter 12. Conclusions: Future Directions for Focus Groups
Basic Issues  
 
APPENDICES
 
Appendix 1
Statement of Informed Consent  
 
Appendix 2
Generic Focus Group Introduction  
 
Appendix 3
Three Examples of Interview Guides  
 
Appendix 4
Experiences as Graduate Students  
 
Glossary
 
References
 
Index

Sample Materials & Chapters

Chapter 1 Introducing Focus Groups

Chapter 2 Uses for Focus Groups


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ISBN: 9781506327112
£34.99