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Women in Mass Communication
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Women in Mass Communication

Third Edition
Edited by:


August 2006 | 360 pages | SAGE Publications, Inc
The effect of feminsim on the field of mass communication is more important now than ever. The Third Edition of Women in Mass Communication has been greatly expanded and updated to cover the most urgent issues of today. New to this edition are chapters on women's opportunities and obstacles in online journalism, the role of women in health communication fields, and the growth of the number of women in the field of sports journalism. With a particular emphasis on race, culture, and ethnicity leading scholars in the field provide compelling analyses of the ways in which feminist theory and feminist perspectives affect mass communication. The Third Edition of Women in Mass Communication provides this generation of students with a feminist heritage and passes the agenda to improve the status of women—and men— working in the mass communication professions on to them. WMC3 is no longer a status report; it is truly a call to action before it's too late.
 
Part I: Two Decades of Progress?
Judith Cramer and Pam Creedon
Chapter 1: Introduction: We've Come a Long Way, Maybe...
Linda Steiner
Chapter 2: Sexed and Gendered Bodies in Journalism Textbooks
Maurine H. Beasley
Chapter 3: How to Stir Up a Hornet's Nest: Studying the Implications of Women Journalism Majors
 
Part II: Update on the Professions
June O. Nicholson
Chapter 4: Women in Newspaper Journalism (Since the 1990s)
Sammye Johnson
Chapter 5: Women's Salary and Status in the Magazine Industry
Judith Cramer
Chapter 6: Radio: The More Things Change...The More They Stay the Same
Jannette L. Dates
Chapter 7: Women and Minorities in Commercial and Public Television News, 1994-2004
Elizabeth L. Toth and Carolyn Garett Cline
Chapter 8: Women in Public Relations: Success Linked to Organizational and Societal Cultures
Nancy Mitchell
Chapter 9: Advertising Women: Images, Audiences, and Advertisers
Julie L. Andsager
Chapter 10: The Power to Improve Lives: Women in Health Communication
Candace Perkins Bowen
Chapter 11: Scholastic Media: Women in Quantity and Quality...But Is That Enough?
Shayla Thiel Stern
Chapter12: Increased Legitimacy, Fewer Women? Analyzing Editorial Leadership and Gender in Online Journalism
Pam Creedon and Roseanna M. Smith
Chapter 13: Women Journalists in Toyland and in the Locker Room: It's All About the Money
 
Part III: International Perspectives
Romy Frohlich
Chapter 14: Three Steps Forward and Two Steps Back? Women Journalists in the Western World Between Progress, Standstill, and Retreat
Debra L. Mason
Chapter 15: Bewitched, Bedeviled, and Left Behind: Women in Mass Communication in a World of Faith
H. Leslie Steeves
Chapter 16: The Global Context of Women in Communication
 
Part IV: Building a Foundation for Further Study
Diane L. Borden and Maria B. Marron
Chapter 17: On the Margins: Examining the Intersection of Women and the Law of Mass Communication
Carolyn M. Byerly
Chapter 18: Situating "the Other": Women, Racial, and Sexual Minorities in the Media
Meenakshi Gigi Durham
Chapter 19: Myths of Race and Beauty in Teen Magazines: A Semiotic Analysis
Linda Aldoory
Chapter 20: The Social Construction of Leadership and Its Implications for Women in Mass Communication
Laura A. Wackwitz and Lana F. Rakow
Chapter 21: Got Theory?
 
Part V: Where Do We Go From Here?
Pam Creedon and Judith Cramer
Chapter 22: Our Conclusion: Gender Values Remain, Inequity Resurges, and Globalization Brings New Challenges

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