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When Sport Meets Business

When Sport Meets Business
Capabilities, Challenges, Critiques

First Edition
Edited by:

October 2016 | 256 pages | SAGE Publications Ltd

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.

Structured into four sections, the book covers the key issues in the Business of professional sport:

The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports.

Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport.

Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption.

Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy.

The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F.

Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.

Rasmus K. Storm, Ulrik Wagner and Klaus Nielsen
Chapter 1: When Sport Meets Business: A Brief Introduction
Anna Gerke and Maureen Benson-Rea
Chapter 2: The Expansion of the Sport Goods Industry
Sine Agergaard
Chapter 3: When Globalisation and Migration Meet National and Local Talent Development
Johannes Orlowski, Manuel Herter and Pamela Wicker
Chapter 4: Commodification and Commercialization of Elite Athletes
Koen Breedweld and Jeroen Scheerder
Chapter 5: The Business of Running
Ulrik Wagner and Thorsten Dum
Chapter 6: The Growth of Commercial Sponsorship
Harry Arne Solberg
Chapter 7: The Battle for Media Rights in European Club Football
Simon Chadwick, Nicholas Burton and Cheri Bradish
Chapter 8: Ambush Marketing in Sport
Bastian Popp and Herbert Woratschek
Chapter 9: Sport, Social Media and Online Communities
Mathieu Djaballah
Chapter 10: Corporate Social Responsibility in Sport
Klaus Nielsen and Rasmus K. Storm
Chaper 11: Profits, Championships and Budget Constraints in European Professional Sport
Jan Pieper
Chapter 12: Financial Fair Play in European Football
Arnout Geeraert and Jens Sejer Andersen
Chapter 13: Corruption and the Governance of Sport
Larissa Davies
Chapter 14: Sustainable Urban Legacies of Hosting the Olympic Games
Wladimir Andreff
Chapter 15: The Cost of Hosting International Sports Events

I had great joy reading fine chapters on subjects like the development of sporting goods and globalisation vs. the local/national applied to sport talent development. The contributions included blow "fresh air" into a genre flooded with too much of the same, as they focus on underrepresented sports, insufficiently covered subjects and not exactly overused theories. It invites data, researchers and research from sports and sport contexts other than "the usual suspects" (football, arena sports in general, major events like the Olympics). This is essential, as the dominance of "the usual suspects" is leaning towards the absurd in previous publications in this genre. A welcome and valuable contribution to the field.

Hans Lundberg

Organized around four broad themes—the sport environment, sport marketing and media, sport and finance, and sporting events (the two concluding chapters are on the Olympics)—these 15 stand-alone chapters, authored by European sport-management or marketing professors have little in the way of coverage of US sports. The editors and contributors assess the volume’s appeal to students in sport-related courses in business, economics, and other social sciences; more appropriately, the audience will likely be limited to students and faculty members at European institutions. Solid and plentiful references: goal! Summing Up: Recommended.

A. R. Sanderson
Choice Connect - A Publication of the Association of College and Research Libraries

Covers a wide range of appropriate topics relating to sport and business. Will also be adopting for new Sport Business Management course. Suitable for students at all undergraduate levels, and essential resource for academic staff preparing lectures.

Dr Alison Forbes
Institute of Sport, Wolverhampton University
September 6, 2019

The text is a very useful introduction for our MSD students on the unit Leading a High Performing Sporting Organisation. Helps to locate business and sport alongside strategic leadership.

Mr Ian Jenner
Department of Management, Manchester Metropolitan University
July 11, 2018

Inspection copy did not arrive

Dr Mark Jordan
Faculty of Health, Sport and Science, University of South Wales (Glamorgan)
October 2, 2017

This is a good foundation text for students beginning studies in sports business. The core concepts in this area are introduced and case studies allow students to see theory in practice. Well structured and well written.

Mr David Cockayne
Management School, Liverpool University
December 9, 2016

it is relevant to two of the lessons taught on this module. However, it isn't useful across the whole of the module.

Mr Timothy James Stuart Evans
Physical Education , Truro & Penwith College
November 2, 2016

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