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Understanding Emerging Markets
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Understanding Emerging Markets
Building Business BRIC by Brick

First Edition
  • Stefano Pelle - Managing Director, Piaggio India, Motoplex concept showroom, Kochi


January 2007 | 248 pages | SAGE Publications Pvt. Ltd
This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues:

– Cultural Gaps and extensive dependence on expatriates
– The main characteristics of the workforce
– External factors influencing business
– Red tape and corruption
– Corporate social responsibility
– Sustainability of economic development
 
Introduction
 
What is an Emerging Market?
 
Starting Off
 
Working Environment
 
Building the Business Model
 
The Importance of Ethics
 
Emerging Global Challengers
 
Appendices
 
Bibliography
 
Index

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ISBN: 9780761935575
£21.99

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