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The SAGE Handbook of Marketing Ethics
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The SAGE Handbook of Marketing Ethics

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October 2020 | 576 pages | SAGE Publications Ltd
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.

Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

PART 1: Foundations of Marketing Ethics

PART 2: Theoretical and Research Approaches to Marketing Ethics

PART 3: Marketing Ethics and Social Issues

PART 4: Issues in Consumer Ethics

PART 5: Ethical Issues in Specific Sectors

PART 6: Ethical Issues in the Marketing Mix

PART 7: Concluding Comments and Reflections

 
Part 1: Foundations of Marketing Ethics
Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, & Charles R. Taylor
Chapter 1: Introduction to Marketing Ethics
Leonidas C. Leonidou, Bilge Aykol, & Pantelitsa Eteokleous
Chapter 2: Internal and external drivers of an ethical international marketing strategy: Implications on reputational advantage and performance
Charles R. Taylor & Mivena Panteqi
Chapter 3: Cross-cultural and religious perspectives on marketing ethics
 
Part 2: Theoretical and Research Approaches to Marketing Ethics
Dominik Mahr, Martina Caic, & Gaby Odekerken-Schröder
Chapter 4: An Interdisciplinary View of Marketing Ethics
Mathieu Alemany Oliver
Chapter 5: Conducting Ethical Research in Marketing
Caroline Moraes, Solon Magrizos, & Lucy Hebberts
Chapter 6: Female Sexualisation and Objectification in Advertising: Research Insights and Future Research Agenda for Advertising Ethics
Patrick De Pelsmacker, Kristien Daems, & Ingrid Moons
Chapter 7: Parental mediation of children's exposure to online media and advertising
 
Part 3: Marketing Ethics and Social Issues
Brian Young
Chapter 8: Marketing to vulnerable consumers
Daniel E. Palmer
Chapter 9: Cross-cultural and sub-cultural issues in marketing ethics
Martin Eisend & Sofiia Kanevska
Chapter 10: Stereotyping in Marketing
Ann-Marie Kennedy & Marian Makkar
Chapter 11: Cultural Appropriation
Lynne Eagle & Rachel Hay
Chapter 12: Appearances Matter: The Impact of Unattainable Idealizations of an Individual's Physical Self
Stephan Dahl
Chapter 13: Ethical Issues in Marketing to the LGBT Community: of becoming visible and being targeted
Mark Peterson
Chapter 14: Ethical Perspectives on Sustainability in Marketing
 
Part 4: Issues in Consumer Ethics
Johan Jansson
Chapter 15: Circular economy and sustainable consumption: Suggestions for ethical marketing
Caroline Oates
Chapter 16: Sustainability Marketing: Products, Fairtrade, and Greenwashing
Ross Brennan
Chapter 17: Business-to-Business (Industrial) Marketing Ethics
Krzysztof Kubacki & Natalia Szablewska
Chapter 18: Ethics of Social Marketing and Non-Profit/Charity Marketing
Tazim Jamal & Seunghoon Lee
Chapter 19: Ethical Issues in Tourism
Natalia Szablewska, Tanja Kamin & Krzysztof Kubacki
Chapter 20: Social Causes, Consumer Activism and Human Rights
 
Part 5: Ethical Issues in Specific Sectors
Karla Gower
Chapter 21: Ethics and Corporate Social Responsibility
Michelle Cull, Suzan Burton, & Regan Lam
Chapter 22: Ethics in Financial Products Marketing
Srikant Manchiraju & Amrut Sadachar
Chapter 23: Consumer and Marketing Ethics: A Case of the Fashion Industry
Christian Lolk & Charles R. Taylor
Chapter 24: Ethical Considerations for Pharmaceutical Marketing
Karmen Lužar, Steven Greenland, & David Low
Chapter 25: Ethical Marketing of Harmful Products: Sugar, Alcohol and Tobacco
Morven G. McEachern
Chapter 26: Food Marketing Ethics
Isabell Koinig, Sandra Diehl, & Ralf Terlutter
Chapter 27: Ethical Aspects of Digital (eHealth and mHealth) Marketing
 
Part 6: Ethical Issues in the Marketing Mix
Béatrice Parguel & Elisa Monnot
Chapter 28: Product and Branding Ethics
Juan Manuel Elegido
Chapter 29: The Ethics of Pricing
Roseline van Gogh, Michel Walrave, & Karolien Poels
Chapter 30: Personalization in digital marketing: implementation strategies and the corresponding ethical issues
Annmarie Hanlon
Chapter 31: Digital Marketing and Social Media
Nicolas Chanavat & Guillaume Bodet
Chapter 32: Ethics within Sponsorship
Greg W. Marshall, O.C. Ferrell, Victoria Bush, Mark W. Johnston, & Linda Ferrell
Chapter 33: The Sales Ethics Subculture
Peter Neijens
Chapter 34: Ethics in Public Relations
 
Part 7: Concluding Comments and Reflections
Brendan James Keegan & Lee Smorthit
Chapter 35: Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector
Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, & Charles R. Taylor
Chapter 36: Marketing Ethics and Regulation of Marketing Activity: The Role of Government and Industry
Patrick De Pelsmacker, Lynne Eagle, Stephan Dahl, & Charles R. Taylor
Chapter 37: Concluding Comments Regarding the Challenges of Marketing Ethics

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ISBN: 9781529709292
£120.00

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