Klaus Heine, Michel Phan, Ian Phau, Marie-Cecile Cervellon, and Eunju Ko
Introduction
Part 1: Rethinking Luxury in a Changing World: New Challenges and Opportunities
Eunju Ko
Chapter 1: History of Luxury
Felicitas Morhart and Julia Riedmeier
Chapter 2: The Luxury Tensions – Navigating Luxury Brands in an Era of Change
Caroline Ardelet
Chapter 3: The Green Revolution: How New Labelling Laws are Redefining Luxury Fashion
Eugene Cheng-Xi Aw
Chapter 4: Luxury with a Conscience: Mapping the Next Research Frontier for Ethical Luxury
Alice Guzzetti and Roberta Crespi
Chapter 5: Innovative Product and Business Models for Upcycling in Different Luxury Categories
Marie-Cécile Cervellon and Lindsey Drylie Carey
Chapter 6: New Trends of Luxury Consumption in Hard Luxury: Second-Hand and Rental
Lam Luong, Géraldine Michel, and Valérie Zeitoun
Chapter 7: Managing Second-Hand Luxury
Part 2: The Evolving Luxury Consumer
Kong Cheen Lau
Chapter 8: Aspirers and Connoisseurs
Kong Cheen Lau
Chapter 9: Motivation of Luxury Consumption
Francine Petersen and Adeepan Chakraborty
Chapter 10: Consumer Emotions and The New Luxury Consumer Journey
Rebecca Robins
Chapter 11: Leading a luxury brand across generations: Maximising an Intergenerational Inflection Point
Douglas Bryson and Glyn Atwal
Chapter 12: Luxury Under Fire: Causes and Expressions of Brand Hate
Part 3: International Luxury Marketing
Rovai Serena
Chapter 13: Made in Italy and the Emergence of Female Brands for a Socially Responsible Luxury Identity
Ken Kumagai and Kyung Tae Lee
Chapter 14: Luxury Consumption, Well-Being, and Sustainability: Observations in Japan
Sabine Chrétien-Ichikawa
Chapter 15: Internationalization of Luxury Brands in China
Sheetal Jain and Preetha Menon
Chapter 16: India as a Next Big Opportunity for Global Luxury Market
Patria Laksamana
Chapter 17: Navigating the Indonesian Luxury Market: Challenges and Opportunities
Thi Tuyet Mai Nguyen, Hoang Linh Nguyen, and Bao Ngoc Nguyen
Chapter 18: Conspicuous and Inconspicuous Luxury Consumption in the Emerging Economy of Vietnam
Lina Bustillo and Juan Camilo Vallejo Velez
Chapter 19: Colombia
Part 4: Service Innovation, Operations, and Financial Strategy in Luxury
Jonas Holmqvist
Chapter 20: Luxury Service Consumption in the Age of Social Media
Sonja Sperber, Florent Girardin, Matthias Fuchs, and Valentina Clergue
Chapter 21: Luxury Brand Hospitality Extensions: Development of a Strategic Framework
M. Deniz Dalman and Junhong Min
Chapter 22: Private Clubs as Luxury Services
Ohanès Missirilian and Nathalie O’Mahony
Chapter 23: Luxury Supply Chain
Alexandre Ferragu
Chapter 24: Financial Management in the Luxury Industry
Danny Younis
Chapter 25: From Prestige to Profit: Luxury Financial Management, Returns, and Valuation
Part 5: Luxury Identity and Cultural Construction of Meaning
Anne-Flore Maman Larraufie
Chapter 26: The Semiotics of Luxury Brands
J. P. Kuehlwein and Albert M. Muñiz, Jr.
Chapter 27: Luxury Brands as Socio-Cultural Constructions
Klaus Heine, Glyn Atwal, and Charles A. Lawry
Chapter 28: The Brand-Building Canvas: Capturing the Identity of Luxury Brands
Klaus Heine, Houssam Jedidi, and Oliver Heil
Chapter 29: Purpose as Prestige: How Luxury Brands Leverage Purpose-Driven Branding
Clara Lecerf, Benjamin Voyer, and Luca M. Visconti
Chapter 30: Compound Luxury Brand Authority: Expanding and Updating a Central Concept
Thomaï Serdari
Chapter 31: Poets and Amateurs: Luxury Branding through Cultural Innovation
Genesis Chong and Ian Phau
Chapter 32: Art Infusion in Luxury: Exploring Influences and Insights
Part 6: Strategic Levers for Luxury Brand Growth
Anne Michaut
Chapter 33: Strategic Foundations of Luxury Brands
Jean-Noël Kapferer, Oxana Lahbib, and Pierre Valette-Florence
Chapter 34: The Role of Price in Luxury
Eleonora Cattaneo
Chapter 35: Strategies for Luxury Brand Repositioning, Revival, and Relaunch
Paul Quencez and Michel Phan
Chapter 36: Luxury Brand Collaborations
David Dubois and Allison Hess
Chapter 37: Luxury Brand Extensions: A Review
Paurav Shukla, Veronica Rosendo-Rios, and Dina Khalifa
Chapter 38: Democratization of Luxury
Hannes Gurzki, Bettina Herz, and Christof Backhaus
Chapter 39: Winning in the Luxury Innovation Game: Mastering the Strategic Moves
Part 7: Digital Luxury Futures
Gwarlann de Kerviler
Chapter 40: The Use of Social Media Influencers for Luxury Branding
Zhiying Hou and Ian Phau
Chapter 41: Virtual Influencers and Streamers of Luxury: Embracing Innovation and Ethics in Tomorrow's Digital Marketplace
Mathilde Renda-Blanche
Chapter 42: Generative AI for Luxury Branding
Minjung Cho, Charles R. Taylor, and Eunju Ko
Chapter 43: The Role of Gamification in Luxury Branding in the Fashion Industry
Kyung Hoon Kim, Miyea Kim, and Qi Jiang
Chapter 44: Luxury Branding in the Metaverse
Hao Zhang and Shasha Zhan
Chapter 45: The Application of AI in Luxury Industry
