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The McDonaldization of Society
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The McDonaldization of Society
Into the Digital Age

Ninth Edition
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Social Theory

January 2018 | 280 pages | SAGE Publications, Inc

The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition!

George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. This new edition has been significantly reoriented to reflect our experience of McDonaldization in the world of online consumption.

New to this Edition

  • Examines how retailers like Amazon represent a new era of “datafication,” the transformation of vast amounts of information into quantifiable data.
  • Discusses how the digital world has almost unlimited potential to turn consumers into “prosumers” doing volunteer work formerly done by paid employees.
  • This edition is more streamlined than previous editions to sharpen its argument and message, and make it more useable as a secondary reading in a wide range of courses

 

 
Preface
 
Chapter 1: Introduction
McDonaldization: The Basic Principles

 
The Advantages of McDonaldization

 
A Critique of McDonaldization: The Irrationality of Rationality

 
McDonald's: Creating the "Fast-Food Factory"

 
McDonald's and Other Brick-And-Mortar Consumption Sites

 
The Long Arm of McDonald's

 
McDonald's as an American and a Global Icon

 
A Look Ahead

 
 
Chapter 2: McDonaldization Past and Present
Thinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks"

 
Key Predecessors

 
McDonaldization and Consumption Today

 
Comparing McDonald's, Wal-Mart, and Amazon

 
 
Chapter 3: Efficiency and Calculability: Consumers 1
Efficiency: Drive-Throughs and Finger Foods

 
Calculability: Big Macs, Algorithms, and Big Data

 
 
Chapter 4: Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside

 
Control: Human and Nonhuman Robots

 
 
Chapter 5: Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
McJobs and the Dimensions of McDonaldization

 
Efficiency: It's a Fetish

 
Calculability: Zeal for Speed

 
 
Chapter 6: Predictability and Control: McJobs and Other Mcdonaldized Occupations 2
Predictability: Scripting and Controlling Employees

 
Control: Even Pilots Aren't in Control

 
 
Chapter 7: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"
Inefficiency: Long Lines at the Checkout

 
High Cost: Better off at Home

 
False Friendliness: "Hi, George" and Emojis

 
Disenchantment: Where's the Magic?

 
Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal

 
Homogenization: It's No Different in Paris

 
Dehumanization: Getting Hosed at "Troff 'n' Brew"

 
Dehumanized Death: Dying Amidst Machines and Strangers

 
The Irrationalities of McJobs: Just Hand the Bag Out

 
Digital Sites: Dehumanization and Other Irrationalities

 
Dealing With Irrationality: Of Velvet, Rubber, or Iron Cages?

 
Conclusion

 
 
Notes
 
Bibliography
 
Index
 
About the Author

Supplements

Instructor Site

study.sagepub.com/mcdonaldization9e

 

An Instructor Teaching Site (Password Protected) includes:

 

  • Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
  • Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included.

Sample Materials & Chapters

Chapter 1- Introduction

Chapter 7- The Irrationality of Rationality


Preview this book

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.