You are here

SAGE online ordering services and account tools will be unavailable due to system maintenance beginning Saturday, December 14 at 1:00am GMT until Sunday, December 15 at 8:00pm GMT. If you need immediate assistance, please contact SAGE Reception on +44 (0) 20 7324 8500 or and they will assist in forwarding your query to the correct SAGE Department. Thank you for your patience and we apologise for the inconvenience.
The IDEATE Method

The IDEATE Method
Identifying High-Potential Entrepreneurial Ideas

First Edition

March 2020 | 104 pages | SAGE Publications, Inc

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea.  Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

Chapter 1: Introduction
Chapter 2: Identify
Chapter 3: Discover
Chapter 4: Enhance
Chapter 5: Anticipate
Chapter 6: Target
Chapter 7: Evaluate
Chapter 8: IDEATE 50 More
Chapter 9: Choose One Big, Valuable, Impactful, Feasible, and Profitable Idea

Preview this book

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.

Select a Purchasing Option

ISBN: 9781544393247