Grounded in real-world business research and with tailored examples throughout, this comprehensive guide shows the reader how to visualise and apply IBM SPSS and Microsoft Excel software across their work, helping the reader apply statistical methods to business management contexts and principles. The book includes:
- Authentic case studies of real research
- Step-by-step solutions
- Questions to check your understanding
- A range of digital resources to enhance learning, such as an online workbook, additional datasets and solutions, and additional questions and exercises.
These highly experienced authors have woven SPSS and Excel into each chapter with plenty of visual flags and pictorial directions to show the reader everything they need to know.
Visualising and presenting data
Data descriptors: How do we summarise data?
Point and interval estimates
An introduction to parametric hypothesis testing
Chi-square and non-parametric hypothesis testing
Linear correlation and regression analysis
Introduction to time series data, long-term forecasts and seasonality
Short and medium-term forecasts