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Small Business Management

Small Business Management
Creating a Sustainable Competitive Advantage

Seventh Edition

December 2018 | 512 pages | SAGE Publications, Inc
Now with SAGE Publishing, Timothy S. Hatten’s Seventh Edition of Small Business Management equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.

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About the Author
Chapter 1: Small Business: An Overview
Concept Module 1.1: What Is Small Business?

Concept Module 1.2: Small Businesses in the U.S. Economy

Concept Module 1.3: Workforce Diversity and Small Business Ownership

Concept Module 1.4: Secrets of Small Business Success

Concept Module 1.5: Understanding the Risks of Small Business Ownership

Chapter Review

Chapter 2: Small Business Management and Entrepreneurship
Concept Module 2.1: The Entrepreneur–Manager Relationship

Concept Module 2.2: A Model of the Start-Up Process

Concept Module 2.3: Your Decision for Self-Employment

Concept Module 2.4: Creativity and Innovation in Small Business

Chapter Review

Chapter 3: Social Entrepreneurs, Ethics, and Strategic Planning
Concept Module 3.1: Relationship Between Social Responsibility, Ethics, and Strategic Planning

Concept Module 3.2: Social Entrepreneurship

Concept Module 3.3: Ethics and Business Strategy

Concept Module 3.4: Strategic Planning

Chapter Review

Chapter 4: The Business Plan
Concept Module 4.1: Every Business Needs a Plan

Concept Module 4.2: Business Models and Feasibility Analysis

Concept Module 4.3: Business Plan Contents

Concept Module 4.4: Review Process

Concept Module 4.5: The Pitch

Chapter Review

Chapter 5: Franchising
Concept Module 5.1: About Franchising

Concept Module 5.2: Why Open a Franchise?

Concept Module 5.3: Selecting a Franchise

Chapter Review

Chapter 6: Taking Over an Existing Business
Concept Module 6.1: Business-Buyout Alternative

Concept Module 6.2: How Do You Find a Business for Sale?

Concept Module 6.3: What Do You Look for in a Business?

Concept Module 6.4: What Are You Buying?

Concept Module 6.5: How Much Should You Pay?

Concept Module 6.6: Buying the Business

Concept Module 6.7: Taking Over a Family Business

Chapter Review

Chapter 7: Starting a New Business
Concept Module 7.1: About Start-Ups

Concept Module 7.2: Types of New Businesses

Concept Module 7.3: Evaluating Potential Start-Ups

Concept Module 7.4: Getting Started

Chapter Review

Chapter 8: Accounting Records and Financial Statements
Concept Module 8.1: Small Business Accounting

Concept Module 8.2: Small Business Accounting Basics

Concept Module 8.3: Analyzing Financial Statements

Concept Module 8.4: Managing Cash Flow

Chapter Review

Chapter 9: Small Business Finance
Concept Module 9.1: Funding for Small Business

Concept Module 9.2: Basic Financial Vocabulary

Concept Module 9.3: How Can You Find Capital?

Chapter Review

Chapter 10: The Legal Environment
Concept Module 10.1: Small Business and the Law

Concept Module 10.2: Bankruptcy Laws

Concept Module 10.3: Contract Law for Small Businesses

Concept Module 10.4: Laws to Protect Intellectual Property

Concept Module 10.5: Forms of Business Organization

Chapter Review

Chapter 11: Small Business Marketing: Strategy and Research
Concept Module 11.1: Small Business Marketing

Concept Module 11.2: Marketing Strategies for Small Businesses

Concept Module 11.3: Market Research

Chapter Review

Chapter 12: Small Business Marketing: Location
Concept Module 12.1: Small Business Distribution

Concept Module 12.2: Location for the Long Run

Concept Module 12.3: Site Selection

Concept Module 12.4: Location Types

Concept Module 12.5: Layout and Design

Concept Module 12.6: Lease, Buy, or Build?

Chapter Review

Chapter 13: Small Business Marketing: Price and Promotion
Concept Module 13.1: The Economics of Pricing

Concept Module 13.2: Breakeven Analysis

Concept Module 13.3: Price-Setting Techniques

Concept Module 13.4: Getting Paid

Concept Module 13.5: Promotion

Chapter Review

Chapter 14: Professional Small Business Management
Concept Module 14.1: Managing Small Business

Concept Module 14.2: Small Business Growth

Concept Module 14.3: Leadership in Action

Concept Module 14.4: Special Management Concerns: Time and Stress Management

Chapter Review

Chapter 15: Human Resource Management
Concept Module 15.1: Hiring the Right Employees

Concept Module 15.2: Employee Recruitment

Concept Module 15.3: Selecting Employees

Concept Module 15.4: Placing and Training Employees

Concept Module 15.5: Compensating Employees

Concept Module 15.6: When Problems Arise: Employee Discipline and Termination

Chapter Review

Chapter 16: Operations Management
Concept Module 16.1: Elements of Operating Management

Concept Module 16.2: Operations Management

Concept Module 16.3: What about Scheduling Operations?

Concept Module 16.4: Quality-Centered Management

Concept Module 16.5: Purchasing for Small Business

Concept Module 16.6: Managing Inventory

Chapter Review



Instructor Resource Site

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Student Study Site


The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards that strengthen understanding of key terms and concepts, as well as learning objectives that reinforce the most important material.

Easy to follow, great content. Students have been very pleased.

Professor Jennifer Breeden
School Of Business, Quincy University
March 29, 2020