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Research Methods in Tourism, Hospitality and Events Management
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Research Methods in Tourism, Hospitality and Events Management

First Edition
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September 2017 | 360 pages | SAGE Publications Ltd
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.

The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.

Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.

 
Chapter 1: What is Research?
 
Chapter 2: Research Methods
 
Chapter 3: Planning a Project
 
Chapter 4: Selecting a Sample
 
Chapter 5: Quantitative Data Collection Methods
 
Chapter 6: Qualitative Data Collection Methods
 
Chapter 7: Analysing the Data: A Quantitative Approach
 
Chapter 8: Analysing the Data: A Qualitative Approach
 
Chapter 9: Writing Up, Presenting and Publishing the Results

Supplements

Click for online resources
  • Lecturer PowerPoint slides

Good book for hospitality and tourism research

Dr JOHANUDIN LAHAP
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
December 15, 2023

Excellent research book that simplifies research methodology supporting student understanding of terminology, concepts and approaches that will help students prepare for and understand key approaches for research and dissertations.

Ms Jennifer Caroline Kaye
Edge Hotel School, Essex University
February 5, 2018

A very well-structured and organised textbook. It draws extensively on examples and case studies and systematically arranged and presented in a logical way. Very useful PowerPoint slides for lecturers are also available!

Mr Nick Naumov
Northampton Business School, Northampton University
November 1, 2017

Sample Materials & Chapters

Chapter 3 - Planning a Project


For instructors

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Paperback
ISBN: 9781473919150
£58.99

Hardcover
ISBN: 9781473919143
£181.00

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

With SAGE Research Methods, researchers can explore their chosen method across the depth and breadth of content, expanding or refining their search as needed; read online, print, or email full-text content; utilize suggested related methods and links to related authors from SAGE Research Methods' robust library and unique features; and even share their own collections of content through Methods Lists. SAGE Research Methods contains content from over 720 books, dictionaries, encyclopedias, and handbooks, the entire “Little Green Book,” and "Little Blue Book” series, two Major Works collating a selection of journal articles, and specially commissioned videos.