You are here

Public Relations Writing

Public Relations Writing
Essential Tools for Effective Storytelling

Other Titles in:
Public Relations (Analysis)

September 2024 | 312 pages | SAGE Publications, Inc
Public Relations Writing, First Edition, is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, writing exercises, and case studies in each chapter give students the opportunity to analyze and craft strategic messages for specific audiences. With a focus on storytelling, social media, and socially-conscious content, this text helps students understand the power of words within the larger context of our ever-changing media landscape.
1 Introduction to Public Relations Writing
2 Public Relations Industry Standards and Ethics
3 The Relevance of Associated Press (AP) Style
4 Creating Newsworthy Content that Gets Coverage
5 PR Documents Created for the Media
6 Proactively Pitching and Attracting Media Coverage
7 Websites, Online, Social Media Content, and AI
8 Writing Socially-Conscious Content
9 The Story Behind the Image
10 Internal Communication Tools
11 External Communication Tools
12 Writing to Secure PR Opportunities
13 Promotional Writing
14 Writing for Action and Change
15 Creative Content
16 Branding
17 Persuasion and Writing for the Masses
18 Writing to an Individual


Instructor Resource Site

Instructor Resource Site 
Online resources included with this text 
The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. 
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative

For instructors