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Propaganda & Persuasion

Propaganda & Persuasion

Seventh Edition

October 2018 | 416 pages | SAGE Publications, Inc

Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasionprovides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life.

New to the Seventh Edition:

  • New coverage of social media as a disseminator of propaganda offers readers an up-to-date perspective.
  • The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns.
  • New coverage of how a propaganda case study can be structured to reveal the components of a campaignallows students to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies.
  • Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation.
  • Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen student understanding.
  • New illustrations and photos add a unique visual dimension that helps readers conceptualize methods of persuasion and propaganda.


Chapter 1. What Is Propaganda, and How Does It Differ From Persuasion?
Propaganda Defined  
Jowett and O’Donnell’s Definition of Propaganda  
Forms of Propaganda  
Subpropaganda/Facilitative Communication  
A Model of Propaganda  
Propaganda and Persuasion  
Rhetorical Background and the Ethics of Persuasion  
Propaganda as a Form of Communication  
The Demagogue/Propagandist  
Overview of the Book  
Chapter 2. Propaganda Through the Ages
Ancient Greece and Alexander the Great  
Imperial Rome  
Propaganda and Religion  
The Rise of Christianity  
The Crusades  
The Reformation and Counter-Reformation  
The Emergence of Propaganda  
The American Revolution  
The French Revolution and Napoleon  
Propaganda in the 19th Century: The American Civil War  
Chapter 3. Propaganda Institutionalized
The New Audience  
The Emergence of Mass Society  
The Emergence of the Propaganda Critique  
The New Media  
Advertising: The Ubiquitous Propaganda  
Propaganda and the Internet: The Power of Rumor  
Chapter 4. Propaganda and Persuasion Examined
The Modern Study of Propaganda and Persuasion  
Research in Propaganda and Persuasion  
The Influence of the Media  
Cultural Studies  
Collective Memory Studies  
Chapter 5. Propaganda and Psychological Warfare
World War I and the Fear of Propaganda  
The Interwar Years, 1920 to 1939  
World War II  
Post–World War II Conflicts  
The 1991 Gulf War: Mobilization of World Public Opinion  
A New World of Propaganda, 1960 to 2018  
Public Diplomacy  
Chapter 6. How to Analyze Propaganda
The Ideology and Purpose of the Propaganda Campaign  
The Context in Which the Propaganda Occurs  
Identification of the Propagandist  
The Structure of the Propaganda Organization  
The Target Audience  
Media Utilization Techniques  
Special Techniques to Maximize Effect  
Audience Reaction to Various Techniques  
Effects and Evaluation  
Chapter 7. Propaganda in Action: Four Case Studies
Case Study 1: Women and War: Work, Housing, and Child Care  
Case Study 2: Propaganda and Climate Change: The Heartland Institute  
Case Study 3: Big Pharma: Marketing Disease and Drugs  
Case Study 4: Pundits for Hire: The Pentagon Propaganda Machine  
Chapter 8. How Propaganda Works in Modern Society
A Model of the Process of Propaganda  
The Process of Propaganda  
Appendix. Cyber Propaganda
The Social Internet  
How Stolen Data Feed the Propaganda Enterprise  
The Transparency Agenda  
“Fake News” and Politics  
Cyberspace: An Echo Chamber for Conspiracy Theories and Misinformation?  
Digital Propaganda and Information Access  
Author Index
Subject Index
About the Authors

For instructors

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ISBN: 9781506371344