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“It includes the worksheets to help the students think through the items for their clients/campaign. This book defines a public relations campaign, then explains how to conduct one from start to finish in plain English.”
“The worksheets are incredibly useful. They will help students apply what they are reading."
“I have not come across such a practical text for campaign creation that also includes the necessary academic components as well.
“This book guides students to create a meaningful and effective PR campaign starts with planning and ends with a strategy that is well- executed, on brand, on time, on budget."
“This is the applied text you've been looking for. It makes group work fun and makes group members accountable to one another.”
straight forward work pages are fantastic (Helpful to students!) The campaign example at the end.
