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"Naren Nath’s book, The Consumer Revolution, does an amazing job of tying together the history of mankind’s development, political systems, methods and places of commerce, creation of forums to stores, impacts of the industrial and nuclear revolutions, and development of media, printing press and modes of entertainment such as music, plays, film, radio and TV to the tremendous impact of the Internet. He explains why power has shifted from the producer and marketer to the consumer.
"The Consumer Revolution is a gripping saga of how today’s consumer has become more empowered than ever before, tilting the balance of power away from producers, corporations, media empires and politicians for the first time in human history. This has created a profound disruption in the make-up of human society with far-reaching impacts, portrayed in a very engaging fashion by Naren in this book."
"Naren’s long experience in e-commerce has created a unique view of its history and the game-changing future technologies that are changing retail forever."
"The Consumer Revolution is a fascinating narrative of how technology empowered the consumer, how it redefined the rights and duties of producers and consumers, and how social change is ignited by the consumer exercising this power with every new disruption in the modern age. Other than business, the book makes us think deeply on its effect on poverty alleviation, education and healthcare, and the manner in which it is going to change the way we think about products and services.
The Consumer Revolution tells one of the most captivating tales of today—how ‘the common (hu)man’ came to harness uncommon power and influence in the world. It is a must-read for anyone trying to make sense of some of the biggest current events and trends in the world, gaze into the crystal ball of where human society is headed and activate in order to thrive in it.
Naren paints a detailed picture of consumer quality of life and business evolution leading to re-distribution of power and wealth from the industrial revolution to the technology revolution and beyond! Not just consumers, there are implications for businesses, lawmakers, media and others. Fasten your seat belts for what’s coming!
The Consumer Revolution is a remarkable story of how everyday consumers are becoming dramatically more empowered today. Naren provides a truly unique context and perspective on this revolution, and illustrates why consumers should feel incredibly inspired to express their will and shape their world unlike ever before.
This book will fundamentally change material culture scholarship. It challenges the way social, cultural and economic historians think about consumer behaviour, and will quickly become the book that everyone interested in the meaning of everyday things must read to participate in the lively discussions that will follow its publication.
“The Consumer Revolution does an amazing job of tying together the history of mankind’s development, political systems, methods and places of commerce, creation of forums to the stores, impacts of the industrial and nuclear revolutions, and development of media, printing press and modes of enetertainment such as music,plays, film, radio and Tv to the tremendous power of internet… It’s a fascinating read for everyone, but is essential for professionals of marketing and those in business, enetrtanment, media and control of sports franchises who want to stay relevant and not be left behi