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I love that the textbook begins with teaching students about audience, and I love that it includes a chapter on foundational writing skills. The book flows at a good pace for my introductory-level students, and it is readable and interesting.
I used the text this semester and it is fine. I chose it for the embrace of PR and bcast writing alongside journalistic. The social media chapter is quite weak, mostly explains what SM are, rather than strategies for using them professionally. The exercises seem useful at full glance but need more direction/guidance to work in my classrooms.