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This third edition of Doing Business in Emerging Markets by Cavusgil, Ghauri, and Liu provides fresh perspectives on these dynamic, rapidly transforming economies. The authors offer multi-disciplinary perspectives on the fundamentals of their rise, and prospects for their future in view of the global pandemic. Numerous original cases, authored by colleagues in various emerging markets, make the book especially suitable for higher education. Readers will find numerous examples of fresh perspectives and helpful teaching notes that enrich this book.
Emerging markets continue to be a major agenda of business, even after three decades of their prominence. Cavusgil, Ghauri, and Liu’s newest edition of their book provides a solid review of their evolution, attractions for business, practical advice on working with emerging market business partners, and more. The addition of a large number of original case studies, covering different emerging markets and diverse sectors, is a welcome feature. The book is highly recommended for both scholars and practitioners of emerging markets.
With its rich range of global contexts and perspectives, Doing Business in Emerging Markets offers readers a potent set of case studies that will spur not only new ways of thinking about our world, but also new ways of acting within it. The book’s presentation of different cultures’ approaches to strategy, execution, and even the shape and meaning of enterprise, serves not so much as a snapshot of today’s world, but a preview of the forms, norms, and ideals that will shape our world and lives in the coming decades.
Having led global operations of a major multinational company, I know that doing business in highly dynamic emerging markets can be challenging. This book provides an essential understanding of the economic and commercial environment in these diverse markets, and lays out specific strategies for partnering with and working in emerging markets. Highly readable and concise treatment of the topics make the book a requisite reading for practitioners and scholars of emerging markets.
Insightful, data driven. A go-to guide for business development in the emerging markets.
The new edition of Doing Business in Emerging Markets, by Professors Cavusgil, Ghauri, and Liu, fills a major gap in the international business literature. As widely known and respected experts on emerging markets, the authors provide an authoritative and comprehensive book with contemporary perspectives on the topic. The book’s many excellent features include its analytical frameworks, tools, and best practice insights which, along with the addition of 13 original cases, make it especially suitable for classroom use.
Nothing remains the same in Emerging Markets. A contemporary, multidisciplinary treatment of the new realities in these rapidly transforming economies was long overdue. Fortunately, the author team of Cavusgil, Ghauri and Liu delivered an authoritative book on emerging markets, addressing their past evolution, current challenges and future prospects in view of the global health pandemic. The book is enriched by 13 original cases about doing business in emerging markets, making it an ideal text to use in the business curriculum.
This textbook is quite unique. Such a necessary topic to help us teach students that business can co-exist both in western and emerging markets.
I have several textbooks that the students can choose from, amongst which are Peng, M. and K. Meyer (2011), International Business, Centage Learning: London and Cavusgil, S.T., G. Knight, and J.R. Riesenberger (2008) International Business, Pearson International, New Jersey, Dunning, J. and S.M. Lundan (2008), Multinational Enterprises and the Global Economy, 2nd edition. Cheltenham: Edward Elgar, and Ietto-Gillies, G. (2005), Transnational Corporations and International Production – Concepts, Theories, Effects. Cheltenham: Edward Elgar. The Cavusgil, S.T. et al.
