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Legends in Marketing: Jagdish N. Sheth

Legends in Marketing: Jagdish N. Sheth

First Edition
Nine Volume Set
Edited by:
  • Balaji C. Krishnan - Director of MBA Programs and Associate Professor of Marketing, Fogelman College of Business & Economics, The University of Memphis

January 2015 | 2 376 pages | SAGE Publications Pvt. Ltd

Upgrade your Collection with Volume 9: Researched Methods. Add this new book to your collection with its unique perspective on marketing research. This offer is only valid for those who have purchased the eight-volume set.

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This first set in the series, consisting of nine volumes, is a tribute to Jagdish N. Sheth.

Known as a pioneer of new areas of inquiry in marketing, his work spans five decades and traverses a number of sub-disciplines of marketing.

This set includes:

Volume One: Consumer Behavior: Conceptual Foundations
Edited by Richard J. Lutz
Volume Two: Consumer Behavior: Empirical Research 
Edited by: C. Whan Park
Volume Three: Visioning the Future
Edited by Balaji C. Krishnan
Volume Four: International Marketing
Edited by Abdolreza Eshghi
Volume Five: Managerial Marketing: The Early Years
Edited by Can Uslay
Volume Six: Managerial Marketing: Current Thought
Edited by Rajendra S. Sisodia
Volume Seven: Organizational Buyer Behaviour
Edited by Arun Sharma
Volume Eight: Relationship Marketing
Edited by Atul Partvatiyar 
Volume Nine: Research Methods
Edited by Balaji C. Krishnan

Volume 1: Contents
Richard J. Lutz
Volume Introduction
Literature Reviews and Critiques : Review of Buyer Behavior
The Surpluses and Shortages in Consumer Behavior Theory and Research
Acrimony in the Ivory Tower: A Retrospective on Consumer Research
Comprehensive Theories: A Theory of Buyer Behavior (with John A. Howard)
A Theory of Family Buying Decisions
Toward a Model of Individual Choice Behavior
A Theory of Cross-Cultural Buyer Behavior (with S. Prakash Sethi)
Why We Buy What We Buy: A Theory of Consumption Values (with Bruce I. Newman and Barbara L. Gross)
Domain-specific Conceptual Frameworks: A Theory of Multidimensional Brand Loyalty (with C. Whan Park)
Sequential and Cyclical Nature of Information Processing in Repetitive Choice Behavior (with P. S. Raju)
Recent Failures in Consumer Protection (with Nicholas J. Mammana)
How Consumers Use Information
A Model of User Behavior for Scientific and Technical Information
Psychology of Innovation Resistance: The Less Developed Concept (LDC) in Diffusuion Research
Relationship Marketing in Consumer Markets: Antecedents and Consequences (with Atul Parvatiyar)
A Generic Concept of Consumer Behavior
Michael J. Houston
Perspectives of Other Scholars : Jagdish Sheth: An Academic Whose Profession is his Lifestyle
Peter L. Wright
Jagdish Sheth: The Reseach Visionary
Harold H. Kassarjian
Jagdish Sheth: Leading Consumer Behavior Research
Richard J. Lutz interviews Jagdish Sheth
Knowledge is an Appreciative Asset: The More You Use It, the Better It Gets
Volume 2: Consumer Behavior: Emperical Research
C. Whan Park
Volume Introduction
Attitude and Intentions : A Field Study of Attitude Structure and the Attitude-Behavior Relationship
Affect Behavioral Intention and Buying Behavior as a Function of Evaluative
Beliefs : Attitudinal Theories of Consumer Choice Behavior: A Comparative Analysis (with Rabi S. Bhagat and P.S. Raju)
Perceived Instrumentality and Value Importance as Determinants of Attitudes (with W. Wayne Talarzyk)
Consumer Research in Brands : Cognitive Dissonance, Brand Preference and Product Familiarity
Influence of Brand Preference on Post-Decision Dissonance
How Adults Learn Brand Preference
Brand Profiles from Beliefs and Importances
Risk of Information Processing : Perceived Risk and Diffusion of Innovations
Risk Reduction Processes in Repetitive Consumer Behavior (with M. Venkatesan)
Impact of Prior Familiarity and Cognitive Complexity on Information Processing Rules (with C.W. Park)
Applied Consumer Research : A Model of Primary Voter Behavior (with Bruce I. Newman)
Why We Buy What We Buy: A Theory of Consumption Values (with Bruce I. Newman and Barbara L. Gross)
Perspectives of Other Scholars
William O. Bearden
Jagdish N. Sheth: Giving Back Generously to the Profession
Valerie Folkes
Jagdish N. Sheth: Broad Scope of Contributions to Marketing
Mary Gilly
Jagdish N. Sheth: A Gentleman and a Scholar
Flemming Hansen
Jagdish N. Sheth: An Association of 40 Years
David Stewart
Jagdish N. Sheth: Always There and Just a Step Ahead
When Park Interviews Jagdish N. Sheth
I Don’t See Any Breakthrough Theory in Consumer Behavior Anchored to Learning or Motivation
Volume 3 : Visioning the Future
Balaji C. Krishnan
Volume Introduction
Visions of the Future : Consumer Behavior in the Future (with Rajendra S. Sisodia)
Emerging Trends in Retail Industry
Marketing Megatrends
He Future of Advertising in the Information Age
Search for Tomorrow
Critique of the Marketing Discipline : Revisiting Marketing’s Lawlike Generalizations (with Rajendra S. Sisodia)
The Future of Marketing (with Rajendra S. Sisodia)
Does Marketing Need Reform? (with Rajendra S. Sisodia)
How to Reform Marketing (with Rajendra S. Sisodia)
A Dangerous Divergence: Marketing and Society (with Rajendra S. Sisodia)
Demographics, Outsourcing, and Customer Centric Marketing : Demographics in Consumer Behavior
Outsourcing Comes Home
The Antecedents and Consequences of Customer Centric Marketing (with Rajendra S. Sisodia and Arun Sharma)
O.C. Ferrell
Perspectives of Other Scholars : Jagdish N. Sheth: Torchbearers for Ethical Marketing
Rajan Varadarajan
Jagdish N. Sheth: Contributions to Marketing Scholarship
Barton A. Weitz
Jagdish N. Sheth: Comments on his work in this volume
Balaji Krishnan interviews Jagdish N. Sheth
We Are Not God Marketers of ur Own Research
Volume 4 : International Marketing
Abdolreza Eshghi
Volume Introduction
Marketing Mix : Advertising’s Image—U.S. and Yugoslavia (with Milan Smiljanich)
Strategies of Advertising Transferability in Multinational Marketing
Cross Cultural Consumer Behavior : Identification of Opinion Leaders Across Cultures: An Assessment for Use in the Diffusion of Innovations and Ideas (with Stephen C. Cosmas)
Cross-Cultural Influences on the Buyer–Seller Interaction/Negotiation Process
Export Marketing : Emerging Importance of Export Marketing for U.S. Products
How to Succeed in Export Marketing: Some Guidelines (with H.M. Schoenfeld)
Marketing Strategy : A Market-Oriented Strategy of ong-Range Planning for Multinational Corporations
The Antecedents and Consequences of Integrated Global Marketing (with Atul Parvatiyar)
International E-marketing: Opportunities and Issues (with Arun Sharma)
Globalization : Global Markets or Global Competition
Emerging Marketing Strategies in a Changing Macroeconomic Environment: A Commentary
Rajendra S. Sisodia
Growth, Productivity and the Visible Hand: An Interview with Jagdish N. Sheth
The Rule of Three in Europe (with Rajendra S. Sisodia)
Making India Globally Competitive
How Competition Will Shape Indian Markets (with G. Shainesh and Rajendra S. Sisodia)
The Regional Face of Globalization (with Rajendra S. Sisodia)
Johnny K. Johansson
Perspectives of Other Scholars : Jagdish N. Sheth and Interbational Marketing: An Appreciation
Masaaki Kotabe
Jagdish N. Sheth: A Beacon and a Visionary
Howard Thomas
Jagdish N. Sheth: A Distinguished, Distinct Academic
Guenter Schweiger
Jagdish N. Sheth: Strong Leadership in Academic Community
David K. Tse
Jagdish N. Sheth: Impacts of His Work on International Marketing
W. Fred van Raaij
Jagdish N. Sheth: Worldwide Consumer Orientation
Abdolreza Eshghi interviews Jagdish N. Sheth
Key Research Issues Would Be around Affordability and Market Access
Volume 5 : Managerial Marketing: The Early Years
Can Uslay
Volume Introduction
Articles on Innovation : Consumer Resistance to Innovation: The Marketing Problem and Solution (with S. Ram)
Psychology of Innovation Resistance: The Less Developed Concept (LDC) in Diffusion Research
Articles on Marketing Mix : Time Oriented Advertising: A Content Analysis of United States Magazine Advertising 1890-1980 (with Barbara L. Gross)
Measurement of Advertising Effectiveness: Some Theoretical Considerations
An Attitude-Behaviour Framework for Distribution Channel Management (with Gary L. Frazier)
Advertising’s Image—U.S. and Yugoslavia (with Milan Smiljanich)
Strategic Marketing : Winning Again in the Market lace: Nine Strategies for Revitalizing Mature Products (with Glenn Morrison)
A Margin-Return Model for Strategic Market planning (with Gary L. Frazier)
A Strategy Mix Model for Planned Social Change (with Gary L. Frazier)
Political Marketing : A Review of Political Marketing (with Bruce I. Newman)
Rajesh Chandy
Perspectives of Other Scholars : Jagdish N. Sheth: A Giant among Marketing Scholars
Gary L. Frazier
Jagdish N. Sheth: A mentor and a Guide
Ajay K. Kohli
Jagdish N. Sheth: Contributions and the Contributor
Naresh K. Malhotra
Jagdish N. Sheth: A Tribute
Can Uslay Interviews Jagdish N. Sheth
I Want To Give Whatever I Have earned back to the Marketing Discipline
Volume 6 : Managerial Marketing: Current Thought
Rajendra Sisodia
Volume Introduction
Commentaries on Marketing : Ecological Imperatives and the Role of Marketing (with Atul Parvatiyar)
The Future of Marketing (with Rajendra S. Sisodia)
Marketing Productivity: Issues and Analysis (with Rajendra S. Sisodia)
The Antecedents and Consequences of Customer Centric Marketing (with Rajendra S. Sisodia and Arun Sharma)
Revisiting Marketing’s Lawlike Generalizations (with Rajendra S. Sisodia)
How to Reform Marketing (with Rajendra S. Sisodia)
The Image of Marketing (with Rajendra S. Sisodia and Adina Barbulescu)
Does Marketing Need Reform? (with Rajendra S. Sisodia)
Marketing Strategies : Peter Drucker on Marketing: An Exploration of Five Tenets (with Can Uslay and Robert E. Morgan)
Why Good Companies Fail (with Rajendra S. Sisodia)
Competitive Markets and the Rule of Three (with Rajendra S. Sisodia)
Iridium’s 66 Pies in the Sky (with Rajendra S. Sisodia)
Macromarketing : Instilling Social Responsibility through Marketing Research Field Projects (with C.B. Bhattacharya)
User-Oriented Marketing for Non-Profit Organizations
Toward a Theory of Macromarketing
David Aaker
Perspectives of Other Scholars : Jagdish N. Sheth: A Believer in Giving Back
Philip Kotler
Jagdish N. Sheth: A Market Economist
V. Kumar
Jagdish N. Sheth: Amazing versatility in All Facets of Marketing
Robert A. Peterson
Jagdish N. Sheth: A Superb Synthesiser and A Crusader
Glen L. Urban
Jagdish N. Sheth: “Get Jag!” to Help Lead Marketing Reform
Rajendra S. Sisodia Interviews Jagdish N. Sheth
Marketing as an Institution Will Survive by Adapting to External Changes
Volume 7 : Organizational Buyer Behavior
Arun Sharma
Volume Introduction
Industrial Markets and Buying Behavior : A Model of Industrial Buyer Behavior
Behavioral Approaches to Industrial Marketing: Extant and Emerging Research (with Arun Sharma)
Emerging Research Opportunities for Doctoral Students in B-to-B Marketing
New Determinants of Competitive Structures in Industrial Markets
Organizational Buying Behavior : Recent Developments in Organizational Buying Behavior
Organizational Buying Behavior: Past Performance and Future Expectations
Buyer-Seller Relationships : Toward a Theory of Alliance Governance (with Atul Parvatiyar)
Supplier Relationships: Emerging Issues and Challenges (with Arun Sharma)
Buyer-Seller Interaction: A Conceptual Framework
The Impact of Transitioning from Products to Services in Business and Industrial Markets on the Evolution of the Sales Organization (with Arun Sharma)
Till Death Do Us Part…But Not Always: Six Antecedents to a Customer’s Relational Preference in Buyer-Seller Exchanges (with Reshma Shah)
Customer Relationship Management: Emerging Practice, Process and Discipline (with Atul Parvatiyar)
Relationship Marketing: An Agenda for Inquiry (with Arun Sharma)
Evert Gummesson
Perspectives of Other Scholars : Jagdish N. Sheth: How Professor Sheth Saved My Skin
Wesley J. Johnston
Jagdish N. Sheth: Leading Educator and Researcher in Business to Business Marketing
Peter LaPlaca
Jagdish N. Sheth: A Foundation of Marketing Thought
Arch G. Woodside
Jagdish N. Sheth: Contributions to B-to-B Theory, Research, and Practice
Arun Sharma Interviews Jagdish N. Sheth
My Interests in B-to-B Marketing: Cutomer Outsourcing, Global Sourcing, E-commerce, and Rise of Global Multinationals
Volume 8 : Relationship Marketing
Atul Parvatiyar
Volume Introduction
Conceptual and Theoretical Foundations : The Domain and Conceptual Foundations of Relationship Marketing (with Atul Parvatiyar)
Relationship Marketing in Consumer Markets: Antecedents and Consequences (with Atul Parvatiyar)
Towards a Theory of Business Alliance Formation (with Atul Parvatiyar)
Evolution of Relationship Marketing Paradigm : The Evolution of Relationship Marketing (with Atul Parvatiyar)
Paradigm Shift in Interfirm Marketing Relationships: Emerging Research Issues (with Atul Parvatiyar)
Evolving Relationship Marketing into a Discipline (with Atul Parvatiyar)
Developing a Curriculum to Enhance Teaching and Research of Relationship Marketing (with Joseph P. Cannon)
Relationship Marketing Practice : Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing in Hospitals (with G. M. Naidu, Atul Parvatiyar, and Lori Westgate)
Supplier Relationships: Emerging Issues and Challenges (with Arun Sharma)
Customer Relationship Management: Emerging Practice, Process and Discipline (with Atul Parvatiyar)
Adel El-Ansary and Gregory T. Gundlach
Perspectives of Other Scholars : Jagdish N. Sheth: An Integrative and Illustrative Framework of Contributions to Relationship Marketing
Pervez N. Ghauri
Jagdish N. Sheth: Contributing to the Emergence of a New Discipline in Marketing
Robert N. Morgan
Jagdish N. Sheth: Critical Questions for Relationship Marketing
Adrian Payne
Jagdish N. Sheth: Seminal Contribution to Relationship Marketing
Atul Parvatiyar Interviews Jagdish N. Sheth
Relationship Marketing Could Become the Fundamental Premise To Build a General Theory of Marketing
Volume 9 : Research Methods
Balaji C Krishnan
Volume Introduction: Introduction to Research Methods
Thoughts on Research Methods
An Empirical Study of the Scientific Styles of Marketing Academics (with Siew Meng Leong and Chin Tiong Tan)
Seven Commandments for Users of Multivariate Methods
How to Get the Most Out of Multivariate Methods
The Multivariate Revolution in Marketing Research
Survey Research
Impact of Questionnaire Length, Follow-up Methods and Geographical Location on Response Rate to a Mail Survey (with A. M. Roscoe)
Impact on Asking Race Information in Mail Surveys
Follow-up Methods, Questionnaire Length and Market Differences in Mail Surveys (with A. M. Roscoe and D. Lang)
Factor Analysis
Factor Analysis in Marketing
Using Factor Analysis to Estimate Parameters
Other Multivariate Methods
Canonical Correlation and Marketing Research (with Johnny Johansson)
Cluster Analysis and Its Applications in Marketing Research
Intertechnique Cross-Validation in Cluster Analysis (with A. M. Roscoe and W. Howell)
Application of Multivariate Techniques
Measurement of Multidimensional Brand Loyalty of a Consumer
A Factor Analytical Model of Brand Loyalty
Perspectives of Other Scholars
Don Lehmann
An Early view of Jag the Methodologist by Don Lehmann
Dawn Iacobucci
A Commentary on Jagdish Sheth’s Methodological Contributions
Vithala R. Rao
Commentary from an Admirer from “Far Above the Cayuga’s Waters”
Balaji C Krishnan Interviews Jagdish N. Sheth
Jag Sheth’s views on Research Methods – Then and Now

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ISBN: 9789351500711