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Key Concepts in Public Relations
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Key Concepts in Public Relations



March 2009 | 272 pages | SAGE Publications Ltd

“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.”
- Robbie Smyth, Griffith College Dublin

“Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration.”
- Communication Director

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

 Key Concepts in Public Relations:

  •  Provides a comprehensive, easy-to-use overview to the field.
  • "Covers over 150 central concepts in PR.
  • Paves the way for students to tackle primary texts.
  • Grounds students in both practice and theory.
  • Takes it further with recommended reading.

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

 
Account Management
 
Advertising
 
Advertising - codes
 
Advertising Online
 
Advertorials
 
Agenda Setting
 
Alternative Media
 
Annual General Meeting
 
Audience
 
Audience - Radio
 
Audience - Television
 
Blog, Blogger, Blogosphere
 
Bottom Line
 
Boundary Spanner
 
Brand Stretching
 
Branding
 
Budget
 
Business to Business (B2B)
 
Campaign
 
Celebrity
 
Censorship
 
Circulation - Newspapers
 
Circulation - Internet
 
Client
 
Codes of Conduct
 
Commercial Speech
 
Communication
 
Communication Audit
 
Communication Strategy
 
Conflict of Interest
 
Consultancy
 
Consumer Public Relations
 
Contacts
 
Content Analysis
 
CPD - Continuous Professional Development
 
Convergence
 
Copyright
 
Corporate Communication
 
Corporate Social Responsibility
 
Creativity
 
Crisis Public Relations
 
Cybersquatting
 
Dark Sites
 
Defamation
 
Demographics
 
Destination brand
 
Diversity
 
Dumbing Down
 
Editor
 
Embargo
 
Ethics
 
Evaluation
 
Event Management
 
Excellence Theory
 
Fifth Estate
 
Focus Groups
 
Fourth Estate
 
Freelance
 
Financial Public Relations
 
Friday night Drop
 
Full Service
 
Gatekeeper
 
Globalisation
 
Google dance
 
Google Earth
 
Google games
 
Government Public Relations
 
Guanxi
 
Healthcare Public Relations
 
Hofstede
 
Hong Bo
 
Horizon Scanning
 
Human Resources
 
In House
 
Infotainment
 
Information Subsidies
 
Internet
 
Internet Public Relations
 
Journalism
 
Journalist
 
Key Figure Interviews
 
Key Messages
 
Lobby
 
Lobbying
 
Manufacturing Consent
 
Marketing (mix)
 
Mass Communication
 
Media Briefing
 
Media Relations
 
Media Training
 
Methodology
 
Military Public Relations/Embedded Journalists
 
Mission Statement
 
Models In Public Relations
 
Networking
 
News
 
News Agency/Press Association
 
News Angle
 
News management
 
News Value
 
News Rooms
 
NGOs
 
Nibs (news in Brief)
 
On Message
 
On/Off The Record
 
Party Conferences
 
Perception Management
 
Persuasion
 
Photo Opportunity
 
Pitch/Pitching
 
PReditorial
 
Press Conferences
 
Press Packs
 
Press Releases
 
Privacy
 
Pro Bono
 
Promotion (1)
 
Promotion (2)
 
Propaganda
 
Public Inquiry
 
Public Opinion
 
Public Relations
 
Public Relations Education and Training
 
Public Relations (Internal)
 
Public Relations Planning
 
Publics
 
Public Service Broadcasting
 
Public Relations Democracy
 
Q and As
 
Quantitative and Qualitative Methods
 
Rebuttals
 
Regulation - Internet
 
Regulation - Press (Ownership and Content)
 
Regulation - Radio
 
Regulation - Television
 
Reputation Management
 
Research (Communication)
 
Research (Sponsored)
 
Response Statement
 
Risk Management
 
Rogue Sites
 
Rolling News
 
Rolling News Deadlines
 
Sampling
 
Sell-In
 
Situation Analysis
 
SMART Objectives
 
Social Marketing
 
Social Media
 
Soundbites
 
Sources - Relations with Journalists
 
Sources - Influence on Editorial
 
Spin
 
Spin Doctor
 
Spoiler
 
Sponsorship
 
Stakeholder Analysis
 
Strategy
 
Syndicated radio Tapes
 
Talking Head
 
Target Audience
 
Think Tanks
 
Trade Bodies
 
Trade Press
 
Triple Bottom Line
 
Video News Release
 
Web 2.0
 
Western Model (Dominance of)
 
Wikis

'Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to dip in and out…

Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration.

The plethora of facts and theories is handled skilfully and the erudition worn so lightly that the best compliment a reader can make is that one is barely conscious of the huge amount of ground covered by the book and that it is the work of five different authors… Ultimately, it is the sheer variety of topics covered that impresses, as if the authors are deliberately making a point of the breadth of PR today' - Communication Director


The book provides students with a nice overview about the key concepts in PR.

Mrs Nora Denner
Dept Social Sciences, Media and Sport, Johannes Gutenberg-University Mainz
May 31, 2016

Good resource for entry level students in Public Relations

Mr Adrian Crookes
School of Media, London College of Communication
January 25, 2015

Good overview but all terms are sufficiently covered by general textbooks on the topic.

A useful supplementary reading but I prefer to give students journal articles in this regard

Mr Jan Breitsohl
School of Management & Business, Aberystwyth University
December 13, 2012

. . .provides a great overview of key terms and procedures crucial to the success of students as future PR professionals

Dr Christopher Bond
Comm Stds Theatre Hum Dept, Missouri Western State College
July 2, 2012

This is a good text to accompany a core text on Public Relations. it is is also very useful for marketing and business students. Valuable for post grads new to PR also.

Mr Robbie Smyth
Journalism and Media Communications, Griffith College Dublin
November 10, 2011

Needs an index; could be a useful book but some non-standard terms used (such as ' public relations (internal) rather than 'internal communicaitons') makes the book difficult for students to use as background

Mrs Elizabeth Bridgen
Media Studies, De Montfort University
February 7, 2011

Sample Materials & Chapters

Introduction


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