You are here

Investigating the Social World

Investigating the Social World
The Process and Practice of Research

Ninth Edition (International Student Edition)
Additional resources:

March 2018 | 728 pages | SAGE Publications, Inc
About the Author
Section I. Foundations for Social Research
1. Science, Society, and Social Research
Learning About the Social World  
Avoiding Errors in Reasoning About the Social World  
Science and Social Science  
Strengths and Limitations of Social Research  
Alternative Research Orientations  
2. The Process and Problems of Social Research
Social Research Questions  
Social Theories  
Social Research Foundations  
Social Research Strategies  
Social Research Organizations  
Social Research Standards  
3. Research Ethics and Research Proposals
Historical Background  
Ethical Principles  
The Institutional Review Board  
Social Research Proposals  
Section II. Fundamentals of Social Research
4. Conceptualization and Measurement
From Concepts to Indicators  
From Observations to Concepts  
Levels of Measurement  
Evaluating Measures  
5. Sampling and Generalizability
Sample Planning  
Sampling Methods  
Sampling Distributions  
6. Research Design and Causation
Research Design Alternatives  
Criteria and Cautions for Nomothetic Causal Explanations  
Comparing Research Designs  
Section III. Basic Social Research Design
7. Experiments
History of Experimentation  
True Experiments  
Validity in Experiments  
Ethical Issues in Experimental  
8. Survey Research
Survey Research in the Social Sciences  
Writing Survey Questions  
Combining Questions in Indexes  
Designing Questionnaires  
Organizing Surveys  
Ethical Issues in Survey Research  
9. Quantitative Data Analysis
Introducing Statistics  
Preparing for Data Analysis  
Displaying Univariate Distributions  
Summarizing Univariate Distributions  
Analyzing Data Ethically: How Not to Lie With Statistics  
Cross-Tabulating Variables  
Regression Analysis  
Performing Meta-Analyses  
Analyzing Data Ethically: How Not to Lie About Relationships  
10. Qualitative Methods
Fundamentals of Qualitative Methods  
Participant Observation  
Intensive Interviewing  
Interviewing Online  
Focus Groups  
Generalizability in Qualitative Research  
Ethical Issues in Qualitative Research  
11. Qualitative Data Analysis
Features of Qualitative Data Analysis  
Techniques of Qualitative Data Analysis  
Alternatives in Qualitative Data  
Visual Sociology  
Systematic Observation  
Participatory Action Research  
Computer-Assisted Qualitative Data Analysis  
Ethics in Qualitative Data Analysis  
Section IV. Complex Social Research Designs
12. Mixed Methods
History of Mixed Methods  
Types of Mixed Methods  
Strengths and Limitations of Mixed Methods  
Ethics and Mixed Methods  
13. Evaluation and Policy Research
History of Evaluation Research  
Evaluation Basics  
Questions for Evaluation Research  
Design Decisions  
Policy Research  
Ethics in Evaluation  
14. Research Using Secondary Data and “Big” Data
Secondary Data Sources  
Challenges for Secondary Data Analyses  
Big Data  
Ethical Issues in Secondary Data Analysis and Big Data  
15. Research Using Historical and Comparative Data and Content Analysis
Overview of Historical and Comparative Research Methods  
Historical Social Science Methods  
Comparative Social Science Methods  
Demographic Analysis  
Content Analysis  
Ethical Issues in Historical and Comparative Research and Content Analysis  
16. Summarizing and Reporting Research
Writing Research  
Displaying Research  
Reporting Research  
Ethics, Politics, and Research Reports  
Appendix A: Questions to Ask About a Research Article
Appendix B: How to Read a Research Article
Appendix C: Table of Random Numbers


Instructor Teaching Site

SAGE COURSEPACKS FOR INSTRUCTORS makes it easy to import our quality content into your school’s learning management system (LMS)*. Intuitive and simple to use, it allows you to


Say NO to…

·         required access codes

·         learning a new system



Say YES to…

·         using only the content you want and need

·         high-quality assessment and multimedia exercises


*For use in: Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle


Don’t use an LMS platform? No problem, you can still access many of the online resources for your text via SAGE edge.


SAGE coursepacks includes:

·         Our content delivered directly into your LMS

·         Intuitive, simple format that makes it easy to integrate the material into your course with minimal effort

·         Assessment tools that foster review, practice, and critical thinking, and offer a more complete way to measure student engagement, including:

o    Diagnostic chapter pre tests and post tests that identify opportunities for improvement, track student progress, and ensure mastery of key learning objectives

o    Test banks built on Bloom’s Taxonomy that provide a diverse range of test items with ExamView test generation

o    Activity and quiz options that allow you to choose only the assignments and tests you want

o    Instructions on how to use and integrate the comprehensive assessments and resources provided

·         Chapter-specific discussion questions to help launch engaging classroom interaction while reinforcing important content

  • Assignable SAGE Premium Video (available via the interactive eBook version, linked through SAGE coursepacks), curated and produced exclusively for this text, brings concepts to life and appeals to diverse learners, featuring
    • Corresponding multimedia assessment options that automatically feed to your gradebook

o    Comprehensive, downloadable, easy-to-use Media Guide in the Coursepack for every video resource, listing the chapter to which the video content is tied, matching learning objective(s), a helpful description of the video content, and assessment questions

·         EXCLUSIVE, influential SAGE journal and reference content, built into course materials and assessment tools, that ties important research and scholarship to chapter concepts to strengthen learning

·         Editable, chapter-specific PowerPoint® slides that offer flexibility when creating multimedia lectures so you don’t have to start from scratch but you can customize to your exact needs

·         Sample course syllabi with suggested models for structuring your course that give you options to customize your course in a way that is perfect for you

·         Lecture notes that summarize key concepts on a chapter-by-chapter basis to help you with preparation for lectures and class discussions

·         Integrated links to the interactive eBook that make it easy for your students to maximize their study time with this “anywhere, anytime” mobile-friendly version of the text. It also offers access to more digital tools and resources

·         All tables and figures from the textbook

·         Links to exceptional teaching resources from ASA’s TRAILS (Teaching Resources and Innovation Library for Sociology) in SAGE coursepacks chosen specifically for this text

Student Study Site

SAGE EDGE FOR STUDENTS enhances learning, it’s easy to use, and offers:

·         eFlashcards that strengthen understanding of key terms and concepts, and make it easy to maximize student study time, anywhere, anytime

·         eQuizzes that allow students to assess how much they’ve learned and where they need to focus your attention

·         Exclusive access to influential SAGE journal and reference content that ties important research and scholarship to chapter concepts to strengthen learning

Preview this book

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.

Select a Purchasing Option

ISBN: 9781544331409