A stepping stone for everyone aspiring to make a career in the tourism and hospitality industry, this textbook builds a strong groundwork of basic concepts and explains theories and their applications in real-life situations.
Using situational case studies, vignettes on world-class destinations and wide-ranging examples, Introduction to Tourism aims to create awareness and understanding among the readers on the functioning of the tourism industry. It offers insights into how countries devise their tourism marketing strategies and how to deal with situations while working with tourists and travellers.
Each section of the book has been thematically designed and mapped with the curriculum of major universities for distinct learning outcomes. This book is meant to be a compact and constant companion for all students undergoing any kind of training in the tourism and hospitality industry to enhance their professional skills.
• Special focus on emerging trends and situations in the tourism sector, including the effect of COVID-19 on the industry and its functioning
• Comprehensive coverage of the five A’s of tourism industry citing latest examples and new evolving patterns
• Each section aided by case studies with well-defined learning outcomes and discussion questions for classroom teaching
• Each chapter facilitated with an opening vignette, learning objectives and chapter-end activities for self-assessment as well as group projects