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International Entrepreneurship

International Entrepreneurship
Starting, Developing, and Managing a Global Venture

Third Edition
Additional resources:

August 2015 | 440 pages | SAGE Publications, Inc
Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship gives you the tools you need to successfully launch international ventures in today’s hypercompetitive world.

Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs.


  • New global case studies from recent entrepreneurial ventures illustrate relevant application of the principles in the modern market
  • New profiles of global entrepreneurs throughout the world start each chapter to inspire readers and keep them engaged with the material
  • New coverage of Virtual Team includes tips on how to foster virtual team collaborate and maximize the effectiveness of virtual teams.

Case studies from around the world profile a range of successful global business ventures, including: RidingO,
Virgin Australia Airlines, Miyako Hotels & Resorts, MTN, YPlan, Aentropico, Spotify, Vente-privee, Nando’s, Haier, and Globant.

Chapter 1: Importance of International Entrepreneurship
Profile: RidingO  
Chapter Objectives  
International Versus Domestic Entrepreneurship  
Motivations to Go Global  
Traits of an International Entrepreneur  
The Importance of Global Business  
Chapter 2: Globalization and the International Environment
Profile: Virgin Australia Airlines  
Chapter Objectives  
Strategic Effects of Going Global  
Strategic Issues  
Important Considerations  
Chapter 3: Cultures and International Entrepreneurship
Profile: Miyako Hotels & Resorts  
Chapter Objectives  
Nature of Culture  
Seven Cultural Determinants  
Chapter 4: The Global Monetary System
Profile: MTN  
Chapter Objectives  
Foreign Exchange  
Aspects of the Foreign Exchange Market  
Nature of the Foreign Exchange Market  
Foreign Exchange Rate Fluctuations  
The Global Capital Market  
Balance of Payments  
Role of the International Monetary Fund and World Bank  
Trade Financing  
Chapter 5: Selecting International Business Opportunities
Profile: YPlan  
Chapter Objectives  
Foreign Market Selection Model  
Developing Foreign Market Indicators  
Primary Versus Secondary Foreign Market Data  
Sources of Country Market Data  
Competitive Positioning  
International Competitive Information  
Chapter 6: Developing the Global Business Plan
Profile: Aentropico  
Chapter Objectives  
Opportunity Assessment Plan  
Purpose of a Global Business Plan  
Chapter 7: International Legal Concerns
Profile: Spotify  
Chapter Objectives  
Political Activity  
Political Risk  
Legal Considerations and Regulations  
Intellectual Property and Organizational Form  
Trade Secrets  
Business Ethics in a Global Setting  
Chapter 8: Alternative Entry Strategies
Profile: vente-privee  
Chapter Objectives  
Formulating the Global Strategy  
Timing of Market Entry  
Scale of Entry  
Foreign Market Entry Modes  
Entrepreneurial Partnering  
Chapter 9: Global Marketing and R&D
Profile: Nando’s  
Chapter Objectives  
Technological Environment  
Product Policy and Total Quality  
International Research and Development  
Developing the Global Marketing Mix  
Chapter 10: Global Human Resource Management
Profile: Haier  
Chapter Objectives  
Motivation Across Cultures  
Sources and Types of Human Capital  
Selection Criteria  
The Global Mindset  
Selection Procedures  
Virtual Teams  
Compensation Policies  
The Hiring Process  
Chapter 11: Implementing and Managing a Global Entrepreneurial Strategy
Profile: Globant  
Chapter Objectives  
Global Strategic Planning  
Global Organizational Structure  
Overall Organizational Structure  
Organizational Structure and Degree of Centralization  
Controlling the Global Venture  
Managing Chaos  


Instructor Resource Site
Calling all instructors!
It’s easy to log on to SAGE’s password-protected Instructor Teaching Site at for complete and protected access to all text-specific Instructor Resources for International Entrepreneurship, Third Edition, by Robert D. Hisrich. Simply provide your institutional information for verification and within 72 hours you’ll be able to use your login information for any SAGE title! 

Instructor Resources include the following:
  • Teaching notes for the case studies
  • Sample answers to in-text discussion questions
  • Sample answers to in-text exercises
  • A sample business plan

“International Entrepreneurship combines the most relevant international business topics together into an entrepreneurship textbook. The textbook is a key resource to my global entrepreneurship course.”

R. Greg Bell
University of Dallas

“The Most Comprehensive International Entrepreneurship Solution: Concepts, Implications and Cases.”

Kayvan Miri Lavassani
North Carolina Central University

“This book is a good vehicle for exploring the broad issues involved in launching and growing a business that spans national borders and cultural groups.”

Richard Linowes
American University

This is comprehensive compedium of knowledge on international business strategy with a specific spin towards entrepreneurship. As such it represents a vital piece of material for entrepreneurship students on an internationally oriented programme.

Professor Paul Sudnik
Business Administration , Munich University of Applied Sciences
December 11, 2016

There have been limited text books about International Entrepreneurship, thus the book is an oasis in the dessert. It covers essential topics in International Entrepreneurship. The cases are comprehensive covering the topics, as well.

Mrs Zulaicha Parastuty
Business Administration , Alpen-Adria-Universitaet Klagenfurt
October 16, 2015

Sample Materials & Chapters

Chapter 5

Chapter 6

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ISBN: 9781483344393