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Doing Business in Emerging Markets
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Doing Business in Emerging Markets

Third Edition


April 2021 | 376 pages | SAGE Publications Ltd
Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.

Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy.

Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques. 

This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets.
 
Part One: Foundation Concepts
 
Chapter 1: Emerging Markets - Setting the Stage
 
Chapter 2: What is an Emerging Market?
 
Chapter 3: Pathways to Economic Transformation: Common Characteristics of Emerging Markets
Cases for Part One

 
 
Hydrola: A French Company’s Expansion into Emerging Markets
 
The Brazilian Little way of Doing Business
 
Cilek – An Emerging Market Company Goes Global
 
The Janus Face of China’s Engagement in Africa – Stakeholder Perspectives
 
Part Two: Potential of Emerging Markets
 
Chapter 4: What Makes Emerging Markets Attractive?
 
Chapter 5: Assessing Market Potential of Emerging Markets
Cases for Part Two

 
 
ATOM – An Italian Family Firm Operating in Brazil
 
Lenovo – The Global Challenger from an Emerging Market
 
Chery Goes to Brazil – Challenges for an Automaker in an Emerging Economy
 
Starbucks in Russia – Challenges and Opportunities in an Emerging Market
 
Part Three: Managing in Emerging Markets
 
Chapter 6: Managing Operations in Emerging Markets
 
Chapter 7: Negotiations and Conflict Management in Emerging Markets
 
Chapter 8: A Bright -- if Uneven-- Future for Emerging Markets
Cases for Part Three

 
 
1MORE - A Late-Mover Headphone Maker in China
 
Can a Guerilla Sit Wherever It Wants? Best Buy Goes to Turkey
 
Bottled Water Industry in Uzbekistan: Multinational and Local Firms
 
Stora Enso – Corporate Reputation in an Emerging Market
 
An Expatriate Management Experience in Thailand

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Paperback
ISBN: 9781526494559
£47.99

Hardcover
ISBN: 9781526494566
£130.00