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Designing and Managing a Research Project
A Business Student's Guide
Fourth Edition
- Michael Jay Polonsky - Deakin University, Australia
- David S. Waller - University of Technology, Sydney, Australia
October 2018 | 360 pages | SAGE Publications, Inc
Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective.
The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data.
Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at http://polonskywaller.com!
The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data.
Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at http://polonskywaller.com!
Preface
Acknowledgments
PART I. THE FOUNDATIONS
CHAPTER 1. Introduction
CHAPTER 2. Choosing a Topic
CHAPTER 3. The Role of the Supervisor
CHAPTER 4. Group Work, Group Dynamics, and the Role of Conflict
CHAPTER 5. Ethical Considerations
PART II. UNDERTAKING THE RESEARCH
CHAPTER 6. Planning the Research Project
CHAPTER 7. Literature Review
CHAPTER 8. Data Gathering
CHAPTER 9. Qualitative Data Collection and Issues in Analysis
CHAPTER 10. Quantitative Data Analysis
PART III. COMMUNICATING THE RESULTS
CHAPTER 11. Presenting the Results
CHAPTER 12. Identifying the Implications and Establishing Recommendations
CHAPTER 13. Writing the Report
CHAPTER 14. Oral Presentations
CHAPTER 15. Concluding Remarks
About the Authors
Index
