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Data Visualisation in Qualitative Research
A Step-by-Step Guide
- Maria Loroño-Leturiondo - Manchester Metropolitan University
October 2025 | 168 pages | SAGE Publications Ltd
Learn to meet your day-to-day needs in creating data visualisation, without needing a qualification in graphic design or computational science.
The 8-step guide aids you in creating simple data visualisations that clearly communicates your qualitative data.
The author:
• Draws on real-world data to inform your own representations of data
• Provides easy to replicate examples to help you learn by doing
• Compares case studies from around the world
• Features advice from experts across the social sciences, and related industries.
Whether you are taking a course, or just one lecture, this is the ideal companion to help you transform your data visualisation.
The 8-step guide aids you in creating simple data visualisations that clearly communicates your qualitative data.
The author:
• Draws on real-world data to inform your own representations of data
• Provides easy to replicate examples to help you learn by doing
• Compares case studies from around the world
• Features advice from experts across the social sciences, and related industries.
Whether you are taking a course, or just one lecture, this is the ideal companion to help you transform your data visualisation.
Part 1: The power of visualizations
Chapter 1: Introduction
Chapter 2: The power of visualizations and graphics in qualitative data
Part 2: An eight-step method for visualizing qualitative data
Chapter 3: Preparing the data to be visualised (Steps 1-3)
Chapter 4: Composing your data visually (Steps 4-6)
Chapter 5: Getting and implementing feedback (Steps 7-8)
Part 3: Practical aspects for producing and disseminating your visualizations
Chapter 6: Thinking about space, balance, colour and arranging elements correctly
Chapter 7: Collaborating with a visual artist
Chapter 8: Sharing your visualization
Part 4: A visual summary of the book
Chapter 9: A visual summary of the book