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Crisis Communication and Crisis Management
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Crisis Communication and Crisis Management
An Ethical Approach

First Edition

Other Titles in:
Public Relations (Analysis)

August 2016 | 224 pages | SAGE Publications, Inc

Crisis Communication and Crisis Management: An Ethical Approach is the only text on the market to provide students with the integration of ethical inquiry into the fundamentals of crisis communication.. Authors Burton St. John III and Yvette E. Pearson combine comprehensive coverage of the key skills, concepts, and theories of crisis communication with an extensive collection of contemporary case studies, giving students a strong understanding of the essential role that communicators play in moments of crisis.  Students are encouraged to build upon their communication and ethical decision making skills using a variety of stakeholder inventories, hypothetical scenarios, discussion questions, and professional profiles. Students will also gain exposure to a mixture of discrete and ongoing crises, preparing them to manage both one-time crises and continuing crises.

 
Preface
 
Acknowledgments
 
About the Authors
 
SECTION 1- AN ETHICALLY GROUNDED APPROACH TO CRISIS MANAGEMENT
 
Chapter 1- Fundamentals of Crisis Management and Ethics
Understanding Key Terms

 
The Stages of Crisis

 
Major Communications Theories That Apply to Public Relations and Crises

 
Ethics Up Front in Crisis Management

 
Moral Agency, Sound Moral Reasoning, and Crisis Management

 
Putting It All Together

 
 
Chapter 2- Issues Management and Managing Crises
Understanding Key Terms

 
Stakeholders and Environmental Scanning

 
What Issues Management Can Tell Us About Crisis Management

 
Ethical Considerations for Monitoring Social Media

 
Issues Management in Action

 
Ethical Management of Crises and Issues Management

 
Putting It All Together

 
 
Chapter 3- Integrating Ethical Theory and Crisis Management
Consequentialism

 
Nonconsequentialism

 
Virtue Ethics

 
Feminist Approaches to Ethics

 
Putting it All Together: The Supporting Role of Ethical Theory in Crisis Management

 
 
SECTION 2- CASE STUDIES
 
Chapter 4- Health Communication
Case 4.1: Chimerix, Compassionate Use, and Social Media

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
Case 4.2: McMath Tragedy at Children’s Hospital Oakland

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
Case 4.3: Unsure About Essure

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Professional Voice

 
Discussion Questions

 
 
Chapter 5- Environmental Communication
Case 5.1: California and the “Megadrought”

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
Case 5.2: Monsanto’s Defense of Its Patented Seeds

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Professional Voice

 
Discussion Questions

 
Case 5.3: Range Resources and PSYOPs as Crisis Management

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
 
Chapter 6- Advocacy Communication
Case 6.1: Genetically Modified Mosquitoes: Fear Vectors?

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Professional Voice

 
Discussion Questions

 
Case 6.2: U.S. Vaccination: A Mickey Mouse Policy?

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
Case 6.3: All Crises Great and Small: Yoplait’s Killer Cup

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
 
Chapter 7- Strategic Communication
Case 7.1: Apple and Workers’ Rights Abuses

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
Case 7.2: The Costa Concordia Shipwreck

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
Case 7.3: Pennsylvania State and Child Abuse

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Professional Voice

 
Discussion Questions

 
 
Chapter 8- Government Communication
Case 8.1: The Fort Carson Shootings: The Crisis of PTSD in the Military

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
Case 8.2: The “Fast and Furious” Gun Walking Program

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
Case 8.3: The IRS and BOLO for Tax Exemptions

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
 
Chapter 9- Science Communication
Case 9.1: Restoring Study 329, Restoring Lives? The GSK Paroxetine Crisis

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
Case 9.2: APA’s Facilitation of “Uncle DoD’s” Enhanced Interrogation Practices

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
Case 9.3: The Center for Medical Progress’s Planned Parenthood Videos Weave a Tangled Web

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
 
Chapter 10- Technology Communication
Case 10.1: VETPAW Harnesses High Tech to Correct Its Antipoaching Misfire

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
Case 10.2: Elder Abuse and Neglect: Old Problem, New Solutions?

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Discussion Questions

 
Case 10.3: Hackable Vehicle “Chrysis”

 
Ethics Up Front

 
What Happened

 
For Deliberation

 
Putting It All Together

 
Professional Voice

 
Discussion Questions

 
 
SECTION 3- THE FUTURE OF ETHICS AND CRISIS MANAGEMENT
 
Chapter 11- The Way Forward
 
Selected References
 
Index

Great resource for strategic planning

Dr Linda Martinez
Health Care Administration, California St Univ-Long Beach
June 10, 2019

Preview this book

Sample Materials & Chapters

Chapter 4 Chimerix

Chapter 7 Apple and Workers' Rights


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