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Consumer Behavior I
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Consumer Behavior I
Research and Influences

Three Volume Set
Edited by:


June 2005 | 1 272 pages | SAGE Publications Ltd
This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study. The first volume addresses the question: 'how do we study consumers?' and provides the theoretical and historical context for the debates about consumer behaviour research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behaviour.
 
VOLUME ONE: CONSUMER BEHAVIOUR AS A FIELD OF STUDY
Anat Alon, Maureen Morrin and Nada Nasr Bechwati
Comparing Journal of Consumer Psychology and Journal of Consumer Research
Paul F Anderson
On Method in Consumer Research
A Critical Relativist Perspective

 
Stephen J Arnold and Eileen Fischer
Hermeneutics and Consumer Research
J Bristor and E Fischer
Feminist Thought
Implications for Consumer Research

 
B J Calder and A M Tybout
What Consumer Research Is
Colin Campbell
Consumption
The New Wave of Research in the Humanities and Social Sciences

 
Elizabeth Hirschman and Morris B Holbrook
Hedonic Consumption
Emerging Concepts, Methods and Propositions

 
L A Hudson and J Ozanne
Alternative Ways of Seeking Knowledge in Customer Research
Shelby Hunt
Positivist and Paradigm Dominance in Consumer Research
Towards a Critical Pluralism and Rapprochement

 
J Sidney Levy
Interpreting Consumer Mythology
A Structural Approach to Consumer Behavior

 
J Sidney Levy
Roots of Marketing and Consumer Research at the University of Chicago
David Glen Mick
Consumer Research and Semiotics
Exploring the Morphology of Signs, Symbols and Significance

 
J Paul Peter
Philosophical Tension in Consumer Inquiry
Itamar Simonson et al
Consumer Research
In Search of Identity

 
Craig J Thompson, William Locander and Howard R Pollio
Putting Experience Back into Consumer Research
The Philosophy and Method of Existential Phenomenology

 
Frank Trentmann
Beyond Consumerism
New Historical Perspectives on Consumption

 
William Wells
Discovery-Orientated Consumer Research
Sharon Zukin and Jennifer Smith Maguire
Consumer and Consumption
 
VOLUME TWO: CONSUMER DECISION-MAKING
J R Bettman, M F Luce and J W Payne
Constructive Consumer Choice Processes
J M Feldman and J R Lynch
Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention and Behaviour
S Fournier and D Mick
Rediscovering Satisfaction
Stephen J Hoch
Product Experience is Seductive
Stephen J Hoch and John Deighton
Managing What Consumers Learn from Experience
C Janiszewski
Preconscious Processing Effects
The Independence of Attitude Formation and Conscious Thought

 
Frank R Kardes and Gurumurthy Kalyanaram
Order of Entry Effects on Consumer Memory and Judgment
An Information Integration Perspective

 
Mary Frances Luce
Choosing to Avoid
Coping with Negatively Emotion-Laden Consumer Decisions

 
Stephen M Nowlis and Itamar Simonson
The Effect of New Product Features on Brand Choice
Richard L Oliver
Whence Consumer Loyalty?
Stijn M J van Osselaer and J W Alba
Consumer Learning and Brand Equity
Mita Sujan
Consumer Knowledge Effects on Evaluation Strategies Mediating Consumer Judgements
 
VOLUME THREE: CONSUMER SOCIALIZATION: CHILDHOOD, CHILDREN AND FAMILIES
Gerry M Armstrong and Merrie Brucks
Dealing with Children's Advertising
Public Policy Issues and Alternatives

 
Les Carson, Sanford Grossbart and J Kathleen Stuenkel
The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption
Les Carlson, Russell N Laczniak and A Walsh
Socializing Children about Television
An Intergenerational Study

 
T L Childers and A R Rao
The Influence of Families and Peer-Based Reference Groups on Consumer Decisions
Dan T Cook
Spatial Biographies of Children's Consumption
Market Places and Spaces of Childhood in the 1930s and beyond

 
Ellen R Foxman, Patriya S Tansuhaj and Karin M Ekstrom
Family Members' Perceptions of Adolescents' Influence in Family Decision-Making
Jennifer Gregan-Paxton and Deborah Roedder John
The Emergence of Adaptive Decision-Making in Children
Deborah Roedder John and Mita Sujan
Age Differences in Product Categorization
Deborah Roedder John and Ramnath Lakshmi-Ratan
Age Differences in Children's Choice Behavior
The Impact of Available Alternatives

 
Deborah John Roedder
Consumer Socialization of Children
A Retrospective Look at 25 Years of Research

 
Carole Macklin
Pre-Schoolers' Learning of Brand Names from Visual Cues
Mary C Martin
Children's Understanding of the Intent of Advertising
A Meta-Analysis

 
Elizabeth S Moore, William L Wilkie and Richard J Lutz
Passing the Torch
Intergenerational Influences as a Source of Brand Equity

 
George P Moschis
The Role of Family Communication in Consumer Socialization of Children and Adolescents
George P Moschis and G A Churchill
Consumer Socialization
A Theoretical and Empirical Analysis

 
K M Palan
Relationships between Family Communication and Consumer Activities of Adolescents
An Exploratory Study

 
L A Peracchio
How Do Young Children Learn to Be Consumers? A Script-Processing Approach

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ISBN: 9781412908412
£500.00