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Campaigns on the Cutting Edge
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Campaigns on the Cutting Edge

Third Edition
Edited by:


April 2016 | 264 pages | CQ Press
Campaigns on the Cutting Edge evaluates the current trends of today’s campaigns and assesses the innovative changes these well-tuned organizations are making on the presidential, congressional, and gubernatorial levels.  As technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones, these increasingly mobile and integrated campaigns face the growing influence of outside interests. The thoroughly updated Third Edition looks at the 2016 election and focuses on the growth of super PACs, the role of big data in campaigns, voter identification laws and their impact, and the ways in which technology increases the volume of information that campaigns use.
Richard J. Semiatin
Chapter 1: Introduction - Campaigns on the Cutting Edge
The New Political Campaign

 
The Evolving Campaign: Adaptation by Political Institutions and Groups

 
Robert G. Boatright
Chapter 2: Fundraising - The New Rules
Blending New and Old Candidate Fundraising Models

 
The Old Model Still Works

 
Mixing Old and New Models of Fundraising

 
The New World Order of Candidate Fundraising: Candidate Super-PACs

 
Does Candidate Fundraising Still Matter?

 
From Candidate-Centered to Donor-Centered Politics?

 
Tad Devine
Chapter 3: Paid Media in Campaigns - Now and in the Future
Paid Television Advertising

 
The Role of Media Consultants

 
Writing Campaign Ads

 
The Importance of Audio and Video

 
Research Based Message Development

 
Communicating the Message through Different Ads

 
Cutting Edge Changes in Advertising

 
The Next Wave: The Future of Media Advertising

 
Independent Expenditures

 
Conclusion

 
Michael Turk
Chapter 4: Social and New Media - The Digital Present and Future
The Rise of the Internet and New Media in Campaigns

 
New Media and Social Media

 
The Role of New Media in Campaigns

 
Data Analytics Helps Online Voter Contact

 
The Rise of Social Media Platforms

 
The Mobile Voter

 
The Online Future

 
Conclusion

 
Candice J. Nelson
Chapter 5: Survey Research and Campaigns - Getting to the Future
The Role of Phones in Survey Research

 
Online Surveys

 
Microtargeting, Modeling, Big Data and Campaigns

 
Social Medias

 
The Future of Survey Research and Campaigns

 
Richard J. Semiatin
Chapter 6: Voter Mobilization - The Future is Now
The Tradition of Parties Delivering Votes

 
The Traditional Model of Targeting Voters

 
Voter Mobilization in the 21st Century: Recent Developments

 
Case Study: Cutting-Edge Methods to Get-Out-the-Vote by the Obama Campaign in 2012

 
Republicans Rebound in 2014

 
The Cutting Edge of Change: Into the Future with Voter Mobilization

 
Conclusion

 
Tari Renner
Chapter 7: Political Parties - Reinvigorated
Party Revitalization and Ideological Polarization

 
Ideological Purists and Pragmatists

 
National Party Organizations: Structure

 
The Emergence and Institutionalization of the Service Party Model

 
Party Leadership and Strategies

 
The World Today: Parties Compete with Outside Groups for Resources

 
National Party Organizations: Traditional and New Technologies

 
Direct Mail and Microtargeting

 
GOTV - The Latest Voter Mobilizarion

 
Traditional Media and the New Media

 
Party Organizations - Alive and Well

 
Future Challenges: Demographic Change and Realignment?

 
Conclusion

 
Nina Therese Kasniunas, Mark J. Rozell, Charles Keckler
Chapter 8: Interest Groups, SuperPACs and Independent Expenditures
Traditional Approaches by Interest Groups in Campaigns

 
Modern Techniques Employed by Traditional Interest Groups in Campaigns

 
The Emergence of SuperPACs

 
501(c)(4) Groups and "Dark Money"

 
The Cutting Edge of SuperPACs and 501(c)(4) Organizations

 
New Technologies Enhance the Power of Interest Groups in Campaigns

 
Conclusion: Looking Ahead to Group-Centered Politics

 
Joseph Graf, Jeremy D. Mayer, Richard J. Semiatin
Chapter 9: Campaign Press Coverege - Changed Forever
Origins and Development of American Press Coverage

 
An Era of Transformation: The Decline of Mainstream Media

 
Cutting-Edge Effects on Political Campaign Coverage

 
Part I - On the Edge of Change: Politics at the Speed of Light

 
Part II - On the Edge of Change: Campaigns as Reporters - Opponent Surveillance

 
Part III - On the Edge of Change: Campaigns as Reporters - Opponent Surveillance

 
Part IV - On the Edge of Change: Campaign News Coverage in the Hands of Citizens

 
Future Challenges

 
Conclusion

 
Peter L. Francia, Wesley Joe, Clyde Wilcox
Chapter 10: Campaign Finance - New Realities Beyond Citizens United
The Evolution and Framework of Campaign Finance Reform

 
The Bipartisan Campaign Reform Act

 
Rulings from the Roberts Court on BCRA

 
The Impact of the Roberts Court's Decisions on Federal Elections

 
The Effects of Campaign Finance Deregulation on Campaign Activities

 
Prospects for Legislative Reform: An Overview

 
Nearer-Term Prospects: Repairing the Disclosure Regime's Widening "Coverage Error"

 
Long-Term Prospects: The Changing Shape of Public Financing Proposals

 
Conclusion

 
Jeffrey Crouch
Chapter 11: Voter Identification Laws - Necessary, Nefarious, or Neither?
What is the Bigger Picture?

 
What Are They?

 
Which States Have Them?

 
How Did the Laws Emerge?

 
Why Are They Controversial?

 
Current Issues

 
What Impact Have Voter ID Laws Had?

 
What is Likely to Happen in the Future?

 
Conclusion

 
Susan A. MacManus
Chapter 12: Women and Campaigns - Generational-Based Micro-Targeting and Tackling Stereotypes
A Generational Look at Female Voters

 
Women in Campaigns: Less Emphasis on Style, More on Substance?

 
Changing Times: Signs the Overemphasis on Style May Be Waning Slightly

 
Women Candidates' Efforts to Minimize Style, Maximize Substance

 
Women in the Campaign Media

 
Developing Targeting Strategies: Perennial Questions

 
Techniques for Micro-Targeting Female Voters

 
Looking Ahead

 
Atiya Kai Stokes-Brown
Chapter 13: Minority Candidates and the New Landscape of Campaigns in the Twenty-First Century
The Changing Face of America and Its Impact on American Politics

 
Minority Campaigns and Candidate Behavior

 
Campaign Activities of Minority Candidates

 
Voter Mobllization of Minorities, Part I - Microtargeting

 
Voter Mobilization of Minorities, Part II - Get-Out-the-Vote

 
Challenges for Minority Candidates in 2016 and Beyond

 
Conclusion

 
Dick Simpson
Chapter 14: Political Campaigns and Democracy
Money in Campaigns

 
The Selling of the Candidate

 
Analytics and Privacy

 
Media Coverage

 
Personal Voter Contact Still Matters

 
From Candidate-Centered to Interest Group and Donor-Centered Campaigns

 
Leave No Group Behind

 
Winning Elections and the Democratic Process

 

“The topics covered and the authors involved in Campaigns on the Cutting Edge are impressive. Semiatin has identified strong scholars to share their analyses of contemporary campaign strategy and the result is engaging and resonates with my students.”

Christopher P. Gilbert
Gustavus Adolphus College

Campaigns on the Cutting Edge is very engaging. Its chapters pose real and current questions that students can see unfolding around them in political news every day. It discusses those questions succinctly, with current examples, and avoids pretensions while making good use of the substance of available scholarship. Above all, the book’s voice is accessible, clear and punchy, with a healthy mix of respect and skepticism about the American political system.”

Ralph Begleiter
University of Delaware

Sample Materials & Chapters

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ISBN: 9781506316451
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