Ashwani Kumar Upadhyay Associate Professor, Symbiosis Institute of Media and Communication, Pune, India
is a PhD from MNNIT, Allahabad, India. He is Associate Professor at the Symbiosis Institute of Media & Communication, Symbiosis International (Deemed University), Pune, India. He has more than 19 years of teaching and research experience. He was awarded the first prize in the AIMS-GHSIMR Doctoral Student Paper Competition at IIM Ahmedabad. He holds a certificate of proficiency in strategic management awarded by the Strategic Management Forum, India. His research interests include the application of AI, VR and AR in management, technology adoption, branding, structural equation modelling and mediation analysis.