Chapter 1: Introduction to Text: Qualitative Data Analysis
Introduction: What Is Qualitative Data Analysis?
What Are Data and What Makes Them Qualitative?
Kinds of Qualitative Data
Key Concepts in This Chapter
Chapter 2: Choosing a Topic and Searching the Literature
Exploratory and Confirmatory Research
Four Questions to Ask About Research Questions
The Role of Theory in Social Research
Choosing a Research Question
Databases for Searching the Literature
Key Concepts in This Chapter
Chapter 3: Research Design I: Sampling
Kinds of Nonprobability Samples
Key Concepts in This Chapter
Chapter 4: Research Design II: Collecting Data
Eliciting Cultural Domains
Choosing a Data Collection Strategy
Key Concepts in This Chapter
Chapter 5: Finding Themes
Where Do Themes Come From?
Eight Observational Techniques: Things to Look for
Four Manipulative Techniques: Ways to Process Texts
Selecting Among Techniques
Key Concepts in This Chapter
Chapter 6: Codebooks and Coding
Codebooks Continue to Develop
Hierarchical Organization of Codebooks
Applying Theme Codes to Text
The Mechanics of Marking Text
Describing Themes: Bloom’s Study of AIDS
Finding Typical Segments of Text
Key Concepts in This Chapter
Chapter 7: Introduction to Data Analysis
Introduction: What Is analysis?
Key Concepts in This Chapter
Chapter 8: Conceptual Models
Statistical Models and Text Analysis
Step 1: Identifying Key Concepts
Step 2: Linking Key Constructs
Step 3: Testing the Model
Key Concepts in This Chapter
Chapter 9: Comparing Attributes of Variables
Fundamental Features of Comparisons
Converting Text to Variable Data
Many Types of Comparisons
Key Concepts in This Chapter
Chapter 10: Grounded Theory
Introduction: On Induction and Deduction
Overview of Grounded Theory
A GT Project: Schlau’s Study of Adjustment to Becoming Deaf as an Adult
Visualizing Grounded Theories
Key Concepts in This Chapter
Chapter 11: Content Analysis
History of Content Analysis
A Real Example of Using Kappa: Carey et al.’s Study
Cross-Cultural Content Analysis: HRAF
Automated Content Analysis: Content Dictionaries
Key Concepts in This Chapter
Chapter 12: Schema Analysis
History of Schema Analysis
Methods for Studying Schemas
Folk Theories: Kempton’s Study of Home Thermostats
Key Concepts in This Chapter
Chapter 13: Narrative Analysis
Steps in a Phenomenological Study
Key Concepts in This Chapter
Chapter 14: Discourse Analysis II: Conversation and Performance
Grammar Beyond the Sentence
Performance Analysis: Ethnopoetics
Critical Discourse Analysis: Language and Power
Key Concepts in This Chapter
Chapter 15: Analytic Induction and Qualitative Comparative Analysis
Induction and Deduction—Again
Qualitative Comparative Analysis—QCA
Key Concepts in This Chapter
Chapter 16: Ethnographic Decision Models
Key Concepts in This Chapter
Chapter 17: KWIC Analysis and Word Counts
Word Counts Are Only a Start
Key Concepts in This Chapter
Chapter 18: Cultural Domain Analysis
What Are Cultural Domains?
Analyzing Pile Sort Data: MDS
How to Make a Taxonomy: Lists and Frames
Key Concepts in This Chapter
Chapter 19: Semantic Network Analysis
Converting Texts Into Similarity Matrices
Jang and Barnett’s Study of CEO Letters
Nolan and Ryan’s Study of Horror Films
Some Cautions About All This
Semantic Network Analysis of Themes
Key Concepts in This Chapter
Appendix