An Introduction to Business & Management Consultancy
- Marc Baaij - Erasmus University Rotterdam, Netherlands
This textbook provides a clear and concise introduction to business and management consultancy. It will help you understand practices and techniques to hire and to implement business and management consultancy, giving you the essentials for success in your studies and later industries when working with - and not just for - consultancy firms. Built around learning objectives and providing engaging, real-life examples, this text empowers the reader to understand the ‘what’, ‘how’, ‘when’ and ‘why’ at macro and micro levels of business and management consultancy.
As well as full courses on business and management consultancy, this textbook will be invaluable to your management knowledge and skill set across strategy, change, analytics, solution implementation and decision-making as applied by the world’s top management consultancy firms. It also includes a guide to McKinsey problem-solving methods.
Dr Marc G. Baaij is Associate Professor of Strategic Management at the Rotterdam School of Management (RSM), Erasmus University Rotterdam.
Supplements
"This excellent introduction is clear and accessible to clients and consultants alike, with an emphasis on structured problem solving techniques, but also covering wider industry issues, including AI. It is well informed, up to date and grounded in practice."
"This new edition is a must-read for anyone aspiring to excel as a business and management consultant. It provides an accessible, state-of-the-art collection of concepts, methods, and practical tips, offering invaluable guidance for achieving success in this dynamic field."
"Marc Baaij’s book is a valuable resource for anyone looking to excel in business and management consultancy. It offers a comprehensive overview of the consultancy industry, addressing every aspect—from structured problem-solving and ethical considerations to practical tools. Beyond its professional focus, the book also serves as a guide for applying structured thinking and problem-solving approaches to personal challenges, making it an insightful resource for students, educators, professionals, and anyone seeking practical tools for tackling complex issues."
