You are here

Working on Health Communication

Working on Health Communication

© 2011 | 200 pages | SAGE Publications Ltd
Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time.

Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns.

The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice.

Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.

Planning Campaigns
Frameworks and Foundations
Starting the Campaign Process
Target Groups
Channels of Communication
Designing Resources
Evaluation in Practice
Overview: Ten Campaigns
Activity Discussions

'Overall, this well-structured book is suitable for health professionals willing to take tips in designing a campaign or to hone their communication skills to deliver effective health messages...A comprehensive guide to health communication' -
Current Science

'Corcoran's text has crystal clear relevance to all front line practitioners who work to promote health. Using a logical 'can do' approach and a wealth of illustrative examples, this book is both a practical guide and a resource for reviewing campaigns across a range of health domains' -
Matthew Jones, University of West of England

"This well-structured book is suitable for health professionals willing to take tips in designing a campaign or to hone their communication skills to deliver effective health messages. Thus, this book is  a comprehensive guide to health communicators."

Megha Prakash
Current Science Association, Bangalore India
Current Science vol 100:12

Essential reading by the students who take the course Physical activity promotion

Dr Maria Chasandra
Faculty of Sport & Health Sciences, University of Jyvaskyla
March 9, 2013

Well-written overview of the most important models and concepts

Dr Rutger De Graaf
Department of Communication Science, University of Amsterdam
May 6, 2012

A very useful text book for all Public Health students on health promotion modules. Clear advice on methods for communication and evaluation of campaigns. Activities and examples make this a valuable self learning resource.

Mrs Fiona Major
School of Health, University of Northampton
January 20, 2012

Sample Materials & Chapters

Chapter 1: Planning campaigns

Preview this book

For instructors

Please select a format:

Select a Purchasing Option

ISBN: 9781847879233

ISBN: 9781847879226

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.