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Winning a Billion Consumers

Winning a Billion Consumers
A Disruptive Approach for Success in India

First Edition
  • Atul Joshi - Founder & C.E.O., The Last Mile, New Delhi

December 2015 | 280 pages | SAGE Publications Pvt. Ltd

India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.

How do some companies win big in this market?
Why do many companies fail to go after the big opportunities?
What are the new growth strategies that can triumph in this diverse market?

Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market.

Foreword P. Dwarkanath
The Last Mile: A Strategic Differentiator
Winning in a Billion Consumer Market
Cracking the Da Vinci Code
Revitalizing the Last Mile: Tools and Frameworks
The Five Knots of the Last Mile
Sextant Arcs of Turbonators
The Revenue Turbine
Delivering the Last Mile: Mission Critical(s)
Zero Calorie Value Chains
Customer Capital in the Times of the Millennial Generation
Man and Machine, not Man or Machine
Swarm Intelligence: The Execution Supremacy

This book is a critical read for anyone considering building a strong business in India.

Rajeev Karwal
Ex-Managing Director, Electrolux India; Founder Director, Milagrow Business & Knowledge Solutions.

A must read towards not only understanding the reasons for the sloth, but also towards determining a compelling way forward.

Satish Sharma
President (Asia Pacific, Middle East and North Africa), Apollo Tyres Limited.

The author through his extensive research has tried to understand the role of Gram Power and technologies in inclusive consumption pattern…. The book is a must for professionals professing in theory and practice of business in India. It serves as an academic guide and a reference guide to students of MBA, Executive MBA, Industrialists, entrepreneurs, educators and practitioners.

Global Business Review,
Vol 17 (Issue 4), August 2016

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ISBN: 9789351505570