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Why Viewers Watch
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Why Viewers Watch
A Reappraisal of Television's Effects

  • Jib Fowles - University of Houston, Clear Lake, USA

Other Titles in:
Television and Radio

March 1992 | 284 pages | SAGE Publications, Inc
Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically.

Fowles argues that television is a `grandly therapeutic force' - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.

 
Preface to the Revised Edition
 
On Trial
 
A Checkered Past
 
What Viewers Truly Want (and Get) from Television
 
How it Happens that Viewers Get What They Want
 
TV Priggery
 
Television is Good for Nerves
 
Television is Good for Spleens
 
Television is Good for Hearts
 
Television is Good for Brains
 
Television is Good for Children
 
Television Heals

For instructors

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ISBN: 9780803940772
£76.00

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